Saga Flips WJZA and WODB/Columbus to ''Rewind''
| RADIO ONLINE | Monday, August 2, 2010 | 2:44pm CT |
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Saga flips WJZA-FM (Smooth Jazz 103.5) and Classic Rock WODB-FM (Big Hits B104.3)/Columbus to 80s-based Classic Hits as "Rewind 103.5 & 104.3." President/GM Alan Goodman says the flip increases the station's pursuit of female listeners. "Rewind will play no ballads, only the greatest uptempo hits. Its appeal will be to 35-49 year-old women," added Goodman.
He continued, "We will be the first in Columbus and perhaps in the country where all of our multiple assets, our entire cluster, will be directed to reach women. Further, all of our formats will originate from Columbus, no satellite delivery, no disc jockeys from anywhere USA except for those few syndicated programs at night or on the weekend."
