Arbitron Releases Midseason Pro Baseball Report

RADIO ONLINE | Wednesday, August 4, 2010 | 1:48pm CT

Arbitron has released the first mid-season report of radio audience listening for pro baseball. The Mid-Season 2010 Arbitron Sports Report covers in game, play-by-play estimates for the first half of the 2010 professional baseball season (April 4-June 23) and includes 28 teams in 25 markets where the Portable People Meter service has been commercialized.

"As advertisers look to capitalize on this year's pennant race, professional baseball on the radio delivers large numbers of listeners for every game," said Arbitron Sports Manager Chris Meinhardt. "Arbitron's Mid-Season PPM Radio Listening for Pro Baseball reports the average game audience for each team."

The top 15 teams individually average over 176,100 listeners per game in their home market. WCBS-AM's coverage of the New York Yankees drew the biggest cume at 441,000. WLW-AM/Cincinnati's coverage of the Reds drew the largest game share of 25.