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Arbitron Sponsors ANA 2010 Multicultural Awards


For the second year, radio will be included as a category in the Arbitron-sponsored Association of National Advertiser's (ANA) 10th Annual Multicultural Excellence Awards. The category recognizes the best work in the Hispanic, African-American and Asian categories for reaching multicultural consumers through radio.

The deadline for entries is August 30, and entries are open to both client-side marketers and advertising agencies. Award recipients will be recognized during the 12th ANA Multicultural Marketing & Diversity Conference, November 7-9, at the Fontainebleau Miami Beach Resort in Miami.

2009 was the first year that radio was included as a new category highlighting exceptional work in radio advertising. The team of Comcast and Grupo Gallegos took home grand prize honors. Honorable mention designations were captured by the team of McDonald's and Burrell Communications and Walmart and Lopez Negrete respectively.

For more information, go to multiawards.ana.net.

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