ESPN Deportes Radio Expands to Atlanta on WWWE

RADIO ONLINE | Wednesday, August 25, 2010 | 1:59pm CT

Beasley Broadcast Group and ESPN announced Wednesday that ESPN Deportes Radio, a 24/7 national Spanish-language sports radio network, will re-enter the market and launch Monday, August 30 on WWWE-AM (1100)/Atlanta. Last month, Beasley launched ESPN Deportes Radio in Philadelphia.

VP/Market Manager Chris Edmonds commented, "In response to their feverish passion for sports, we aim to engage local Atlanta Hispanic sports enthusiasts by airing community sports shows in addition to the tremendous variety of national and international sports offered through ESPN Deportes."

"This is yet another step forward in our effort to make ESPN Deportes Radio available in the top U.S. Hispanic markets," said ESPN Deportes Radio GM Oscar Ramos. "We are very excited to offer our top-tier sports programming mix to the emerging Hispanic community in Atlanta, as well as new opportunities for advertisers and marketers to reach the local sports fans."

Executive VP/Operations Brian Beasley continued, "Atlanta represents the second major market in which Beasley Broadcast has committed to Hispanic programming in the last thirty days. Recognizing that the Hispanic population is the fastest-growing segment of the United States' population, we believe that it is important to address their specific listening preferences and are pleased to be associated with ESPN Deportes in the Atlanta market."