St. Louis Cardinals to Return to KMOX as Flagship

RADIO ONLINE | Wednesday, September 1, 2010 | 8:39pm CT

The St. Louis Cardinals are returning to CBS Radio's 50kw KMOX-AM/St. Louis five years after CBS and Cardinals ended their 51-year relationship that saw the MLB team move to crosstown rival KTRS-AM. The Cardinals return should satisfy listeners that had difficulty receiving the games. KMOX's booming 50,000-watt signal at night reaches more than 40 states and parts of Canada..

Under the terms of the deal, the Cardinals will continue to produce the game broadcasts and veteran announcers Mike Shannon and John Rooney will continue to handle the play-by-play coverage. The Cardinals will also continue selling the advertising. KMOX will carry all 162 regular-season games, some 18 spring training games, all post-season broadcasts and a variety of other Cardinals-related programming.

"We are very pleased that starting in 2011, Cardinals baseball will be back on KMOX, which was home to Cardinals baseball for 52 years," said Cardinals Chairman/general partner Bill DeWitt Jr. "KMOX is a market leader, with a rich tradition of covering the Cardinals and the ability to reach the largest number of fans in the St. Louis region and beyond."

Cardinals President Bill DeWitt III added, "KTRS has been a great partner and we are grateful for everything they have done over the last five years. While we explored our options, the case for going back to KMOX was very compelling."