Sports WPEN/Philadelphia Unveils Marketing Program
| RADIO ONLINE | Thursday, September 2, 2010 | 5:30pm CT |
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Greater Media/Philadelphia inks a year-long agreement with Xfinity Studios, only from Comcast, as the official broadcast studio sponsor of 97.5 FM and 950 WPEN. "The Fanatic Broadcasting Live," was officially launched Thursday by afternoon host Mike Missanelli. The naming rights will be in effect for a one year period.
The deal will include full studio naming rights program, including Interactive, streaming, on-air giveaways and listener sit-in program elements. In addition, the station will have an official "Xfinity" chair located in the studio, which professional players coaches, and other timely guests will be able to sign when they stop by the Fanatic. At the end of the one-year program, the station will auction off the chair and give 100% of the proceeds to charity.
"Comcast was looking for an innovative communications technology platform to highlight the additional choice and control Xfinity delivers to consumers," said Greater Media Philadelphia DOS Matt Cowper. "Partnering with Philly's First FM Sports Station, WPEN/97.5 The Fanatic, gives XFinity the opportunity to reach consumers in a new, unique, engaging and innovative way. The partnership highlights the benefits of both brands giving Philadelphia consumers a new choice for sports and entertainment."
