Pandora Adds Comedy Powered by Comedy Genome

RADIO ONLINE | Wednesday, May 4, 2011 | 2:42pm CT

Pandora, an Internet radio service, has announced that comedy is now available on the service where radio stations can be created and personalized. The service says that it's broadening it content to include comedy in order to meet the requests of its listeners. A team of Comedy Genome Project analysts has analyzed thousands of performances to capture content and comedic style. Additional comedic material is being analyzed daily.

Pandora Founder/CSO Tim Westergren said, "Pandora is about creating a great, personalized radio experience. Comedy is a natural part of that experience, and it's something our listeners have been asking us to deliver for a while. We are delighted to now be able to give people a mix of familiar and new comic material that they'll love to listen to."

People can listen to comedy on Pandora in the same manner that they listen to music: by choosing a favorite artist or genre as a seed to start a station and then giving thumbs-up or thumbs-down feedback to shape the station to their individual taste. Like music stations on Pandora, comedy stations will play the seed artist and related material.