Home Login RADIO ONLINE RSS Facebook
Advertisement

Study: 25% of Americans Have a Smart Speaker in the Home


Smart Speakers
Smart Speakers

According to findings from Pew Research Center, 25% of Americans have a smart speaker at home. Ownership of these devices, such as Amazon Echo or Google Home, have gained popularity over the last several years especially by age and annual household income. Adults younger than 50 are more likely than those 50 and older to own a smart speaker (29% vs. 19%). Americans living in households earning $75,000 or more a year (34%) say they have a smart speaker, but that share drops to 15% among those whose annual family income falls below $30,000.

Some 54% of smart speaker owners (which amounts to 13% of all U.S. adults) say they are very or somewhat concerned about the amount of personal data their speakers collect. Though smart speaker ownership varies, privacy concerns among those who have these devices are mostly similar across demographic groups says the study.

Americans who own smart speaker devices have mixed views on whether it is important to personalize their preferences. About one-in-five speaker owners (18%) say it is very important that their speaker take into account their interests and preferences when responding to questions or commands, and another 38% say it is somewhat important. About four-in-ten Americans who own a smart speaker (43%) say it is not too or not at all important to them that their device is personalized in this way.

A majority of smart speaker owners also are not seeking more personalization. Different groups of respondents were asked by Pew Research Center about their desires for the performance of their speakers in the future. In one group, 58% of smart speaker owners say they would not like their speaker to do a better job of taking their interests and preferences into account in the future, compared with 42% who would like their speakers to do a better job taking their interests and preferences into account.

The study also found that Americans are wary of data from smart speakers being used in criminal investigations. In a recent Center report, 49% of Americans said it is unacceptable for the makers of smart speakers to share audio recordings of their customers with law enforcement in order to help with criminal investigations. Just 25% said it is acceptable.

More than half (54%) of smart speaker owners report that they ever say "please" when speaking to their device, including about one-in-five (19%) who say they do this frequently. And while the shares of Americans who say this tend to be similar across many groups, there are some notable differences by gender. Women are more likely than men to say they at least occasionally say "please" to their smart speaker (62% vs. 45%).

Advertisement

Latest Radio Stories

IBA to Officially Form Organization Within Next Two Weeks
The Independent Broadcasters Association
The Independent Broadcasters Association
The Independent Broadcasters Association (IBA) is officially forming the organization within the next two weeks. Ron Stone said, "We have 496 owners and operators representing just under 3,000 stations that have signed up supporting the idea of the More

WWCD (CD102.5)/Columbus OH Names Laura Lee Interim PD
Laura Lee
Laura Lee
Laura Lee joins Alternative WWCD-FM (CD102.5) Columbus, OH as Interim Program Director and midday host, effective Monday, July 13. She replaces APD Rachael Gordon in middays, who resigned after 15 years with the station. Lee previously served as PD More

Mark Hamlin Exits Midwest Communications Kalamazoo as OM
Mark Hamlin
Mark Hamlin
Midwest Communications/Kalamazoo, MI Operations Manager Mark Hamlin exits the five-station cluster after five years over the COVID-19 pandemic. Prior to joining the Michigan Group, Hamlin was PD/afternoon host at Country WFMS-FM/Indianapolis. More
Advertisement

Report: Former Blaze Radio Host Jay Severin Dead at 69
Jay Severin
Jay Severin
Sad to report that longtime conservative radio personality Jay Severin has died after a battle with cancer, reports TheBlaze. He was 69. Severin was a veteran and former host on TheBlaze Radio Network's national platform in afternoons. The More

RAB Campaign Promotes Trust & Truth with New Audio Assets
Radio Advertising Bureau
Radio Advertising Bureau
Given the recent Facebook boycott and continuous concerns regarding brand safety, transparency and trusted environments for advertising, the Radio Advertising Bureau (RAB) is providing the tools that reinforce to the advertising community and More

Sports Radio 104.3 The Fan/Denver Adds Nate Jackson On-Air
Nate Jackson
Nate Jackson
Nate Jackson joins Bonneville Sports KKFN-FM (Radio 104.3 The Fan)/Denver as an air talent. He will be heard across all of the station's programs as a contributor and fill-in host, in addition to contributing digital content at 1043TheFan.com. More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement