Home Login RADIO ONLINE RSS Facebook
Advertisement

FCC Order Adopts New Foreign Sponsorship ID Rules


Federal Communications Commission
Federal Communications Commission

The FCC has adopted new rules mandating disclosures for foreign government-sponsored programming. Although U.S. law restricts foreign governments and their representatives from holding a broadcast license directly, there have been instances where such foreign governmental entities contract with the licensee of a broadcast outlet to air programming of the foreign entity's choosing, or to lease the entire capacity of a radio station, without adequate disclosure of the true source of the programming.

The Commission issued a Notice of Proposed Rulemaking (NPRM) in October, 2020, proposing additional sponsorship identification rules to address specifically the problem of undisclosed foreign government-provided programming on U.S. broadcast stations. Through the proceeding, the Commission sought to increase transparency and ensure that audiences of broadcast stations are aware when a foreign government, or its representatives, are seeking to persuade the American public.

The Report and Order would define the scope of broadcaster programming that would require a disclosure to address specifically those circumstances in which a "foreign governmental entity" is programming a U.S. broadcast station pursuant to the lease of airtime. It would also define "foreign governmental entity" using existing definitions, statutes, or determinations by the U.S. Government as to when an entity or individual is a foreign government, a foreign political party, acting in the U.S. as an agent on behalf of a foreign government or foreign political party, or a U.S.-based foreign media outlet.

Additionally, it would amend the Commission's sponsorship identification rules to require a specific disclosure at the time of broadcast if material aired pursuant to the lease of time on the station has been sponsored, paid for, or furnished by a foreign governmental entity. The disclosure would use standardized language to indicate the specific entity and country involved and be made at the beginning and end of the broadcast and no less frequently than every 60 minutes for broadcasts of over a hour in duration.

NAB Senior Vice President of Communications Ann Marie Cumming said in a statement, "NAB supports the FCC's goal of ensuring that the public understands when it listens to or views programming supplied by foreign governmental entities. NAB and several other broadcast organizations have worked to ensure the rules are focused on the handful of broadcasters that air foreign government-sponsored programming, without creating burdens for the vast majority of broadcasters that do not air this content. Even though we do not believe the Commission ultimately achieved this aim, we greatly appreciate the efforts of Commissioners Carr and Simington to avoid undue regulatory burdens, and the efforts of the Media Bureau to constructively engage with us throughout this proceeding."

Advertisement

Latest Radio Stories

WTTS/Indianapolis Names Lenny Diana as Program Director
Lenny Diana
Lenny Diana
AAA WTTS-FM/Indianapolis appoints 25-year radio veteran Lenny Diana as Program Director and Music Director, effective October 18. He'll also oversee programming for co-owned Alternative WGBJ-FM (ALT 102.3)/Fort Wayne. Diana joins the AAA outlet from More

iHeartMedia/Salisbury Names Katie Hoyt Market President
iHeartMedia
iHeartMedia
iHeartMedia appoints Katie Hoyt as Market President for Salisbury, MD, effective immediately. She most recently was the Senior Vice President of Sales for the Salisbury market. In addition, Hoyt has served as the Regional Digital Sales Manager for More

''Chachi Loves Everybody'' Podcast Releases New Episodes
Chachi Loves Everybody
Chachi Loves Everybody
Benztown releases two new episodes of "Chachi Loves Everybody," an original podcast featuring Benztown President Dave "Chachi" Denes. The new episodes feature Chachi's recent video chats with Cumulus Media SVP, Sports, Content and Audience Bruce More
Advertisement

WMGK to Air 1000th ''Breakfast with the Beatles'' Broadcast
Breakfast With The Beatles
Breakfast With The Beatles
Beasley Media Group's WMGK-FM (Classic Rock 102.9) Philadelphia will broadcast its 1000th episode "Breakfast with the Beatles" on Sunday, September 26. It will include a special appearance by Ringo Starr. The program, hosted and produced by MGK More

Audacy's 2400Sports Launches First Podcast on Sept. 27
TheRun.png
TheRun.png
Audacy announces "The Run: 2016 Chicago Cubs," its first original podcast in partnership with Major League Baseball. The show, part of Audacy's 2400Sports podcast studio, will relive the twists and turns of the Chicago Cubs 2016 World Series More

Coyotes Ink New Partnership with Bonneville Phoenix
Arizona Coyotes
Arizona Coyotes
The NHL's Arizona Coyotes have signed a multi-year agreement with Bonneville Phoenix Media and Marketing to broadcast all Coyotes regular season and playoff games on KMVP (Arizona Sports 98.7 FM) or KTAR (ESPN 620 AM) in Phoenix. All games will also More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement