Home Login RADIO ONLINE RSS Facebook
Advertisement

Study: Vast Differences in Music Tastes on Streaming Services


Integr8 Research
Integr8 Research

In a recent analysis of the top 20 most streamed songs on the five most popular music streaming services, Integr8 Research finds dramatic differences in the styles of music that users play most on each service.

"Among Amazon Music and Pandora users, Country is huge, comprising 40% of the most-played songs. On Apple Music, however, Country is virtually nonexistent," noted Integr8 Research President Matt Bailey. "Conversely, Hip Hop dominates the 20 most-played songs among Apple Music users and is also big on YouTube. Other than mass-appeal hits, however, Hip Hop is entirely absent from Amazon Music's Top 20."

Spotify, the leading streaming music service in the U.S., lies in-between the extremes of Amazon Music and Apple, with Mainstream Pop the leading genre among the 20 titles its users played most.

What's most striking about Spotify, Bailey added, "is how consumers use it like a record store. When a big artist like Oliva Rodrigo dropped her new album, her fans flocked to Spotify to sample every track. It's a stark contrast to Amazon Music, where the biggest songs suggest people use it more like a replacement for radio."

The findings reflect the publicly released charts for each service during the week of June 15. Integr8 Research shares these findings and what they mean for radio programmers here.

Advertisement

Latest Radio Stories

Report: Audio Still Reigns in Podcast Consumption
Cumulus Media and Signal Hill Insights
Cumulus Media and Signal Hill Insights
Despite the surge in watchable podcast content and the growing dominance of platforms like YouTube, audio remains the core mode of podcast consumption, according to the newly released Podcast Download-Spring 2025 Report from Cumulus Media and Signal Hill Insights. Now in its fourteenth edition, the study -- More

Lori Voornas to Sign Off After 32 Years in Portland Radio
Lori Voornas
Lori Voornas
After more than three decades as one of Portland, Maine's most familiar radio voices, Lori Voornas has announced she will step away from morning radio. Her final broadcast on 94.9 WHOM will be June 27, concluding a 32-year run on Maine's airwaves. Voornas began her Portland radio career in 1993 on WMGX More

Global Ad Market Growth Slows, Digital Remains Resilient
MAGNA
MAGNA
The global advertising industry is expected to grow by 4.9% in 2025, reaching $979 billion, according to MAGNA's Summer Update of its Global Ad Forecast. While that represents a notable deceleration from 2024's 10.3% surge, the report points to digital platforms as the main driver of More
Advertisement

Letty B Joins WBBM (B96) in Chicago as Midday Host
Letty B
Letty B
Audacy has announced the addition of Letty B to the weekday lineup at CHR WBBM-FM (B96) in Chicago. Beginning immediately, she'll will be heard on-air from 9am-2pm CT. Most recently, Letty B was with iHeartRadio, where she hosted across KIIS-FM and KOST-FM in Los Angeles, KHTS-FM in San Diego, KYLD-FM in San More

Radio.Cloud Launches Playlist-Specific Assistant AI
Radio.Cloud
Radio.Cloud
Radio.Cloud has unveiled a new AI-powered feature designed to streamline content creation for radio broadcasters. Dubbed Assistant AI, the tool functions as a hybrid research and content development assistant tailored to each station's specific music playlist. Integrated directly into Radio.Cloud's Smart More

''The Bret Mega Show'' Expands to Philly, Kansas City
''The Bret Mega Show''
''The Bret Mega Show''
Audacy has announced that "The Bret Mega Show," co-hosted by Bret Mega, Hannah Gibbs, Kevin Berghoff and Anna Bohlmann is expanding. The show can now be heard weekday mornings on KZPT-FM (99.7 The Point) in Kansas City and on WTDY-FM (The New 96.5) in Philadelphia, starting June 23. The program, which More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement