Home Login RADIO ONLINE RSS Facebook
Advertisement

Study: Vast Differences in Music Tastes on Streaming Services


Integr8 Research
Integr8 Research

In a recent analysis of the top 20 most streamed songs on the five most popular music streaming services, Integr8 Research finds dramatic differences in the styles of music that users play most on each service.

"Among Amazon Music and Pandora users, Country is huge, comprising 40% of the most-played songs. On Apple Music, however, Country is virtually nonexistent," noted Integr8 Research President Matt Bailey. "Conversely, Hip Hop dominates the 20 most-played songs among Apple Music users and is also big on YouTube. Other than mass-appeal hits, however, Hip Hop is entirely absent from Amazon Music's Top 20."

Spotify, the leading streaming music service in the U.S., lies in-between the extremes of Amazon Music and Apple, with Mainstream Pop the leading genre among the 20 titles its users played most.

What's most striking about Spotify, Bailey added, "is how consumers use it like a record store. When a big artist like Oliva Rodrigo dropped her new album, her fans flocked to Spotify to sample every track. It's a stark contrast to Amazon Music, where the biggest songs suggest people use it more like a replacement for radio."

The findings reflect the publicly released charts for each service during the week of June 15. Integr8 Research shares these findings and what they mean for radio programmers here.

Advertisement

Latest Radio Stories

JR Ammons Joins Mix 96.5 Houston as Brand Manager
JR Ammons
JR Ammons
Audacy has announced that programming veteran JR Ammons is expanding his responsibilities to include Brand Manager duties at KHMX-FM (Mix 96.5) in Houston. Ammons will guide the Hot AC outlet's content strategy, operations, branding, and air talent. This move adds to Ammons' existing leadership More

Audacy Highlights Audio's Undervalued ROI Potential
Audacy
Audacy
Despite delivering some of the highest returns on investment in media, Audio continues to be undervalued by many marketers due to persistent perception gaps and outdated measurement practices, according to Audacy SVP of Research & Insights Ray Borelli in a new industry insights article. Citing recent More

Webinar to Unveil Deep Dive into Podcast Audience Trends
Edison Research
Edison Research
As the podcast industry continues to grow and evolve, Edison Research is offering a closer look at the changing habits of listeners across the U.S. On July 7 at 2pm ET, Megan Lazovick, Vice President at Edison Research, will host The Podcast Consumer webinar, presenting the latest data on the size and More
Advertisement

NAB Launches 2025 Congressional PSA Campaign
National Association of Broadcasters (NAB)
National Association of Broadcasters (NAB)
The National Association of Broadcasters (NAB) has kicked off its 2025 Congressional PSA Campaign, a nationwide initiative that enables members of Congress to share important public service messages with constituents through local radio and television stations. Now available through NAB's Spot Center, More

Entravision Makes Strategic Amendment to Credit Agreement
Entravision Communications Corporation
Entravision Communications Corporation
Entravision Communications Corporation announced it has amended its credit agreement in a move aimed at enhancing financial stability and accelerating debt reduction. The amendment, finalized on July 15, comes as the media company continues to respond to shifting industry dynamics and seeks to maintain More

Senate Advances Spending Cuts Targeting Public Broadcasting
U.S. Senate
U.S. Senate
The U.S. Senate voted late Tuesday to advance debate on a contentious $9.4 billion rescissions package backed by President Donald Trump, targeting funds previously allocated to public broadcasting and international aid programs, reports NPR. The vote passed by the narrowest possible margin, with Vice More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement