New Podcast Audience Findings, Smart Speaker Owners
| RADIO ONLINE | Monday, April 18, 2022 |
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 Cumulus Media |
Audio is a huge part of life for Americans. While AM/FM radio dominates the audio landscape with mass reach and significant time spent, podcasts and smart speakers are fast-growing platforms representing engaging environments for brands. The recently released Cumulus Media 2022 Audioscape examines the podcast consumer and smart speaker trends using data from Edison Research's "Share of Ear" Report from Q4 2021.
Key takeaways:
- Podcasts and smart speakers have opportunities for growth in markets 51+ where they are underrepresented
- Since 2016, the two fastest growing audio platforms are podcasts and AM/FM radio streaming
- 38% of Americans have a smart speaker as ownership growth has moderated
- The median age of the podcast audience holds at 33 despite massive audience growth
- Most podcast listening occurs at home throughout the day
- Podcast listeners are super fans of audio, spending +41% more time with audio than the average American
