New Podcast Audience Findings, Smart Speaker Owners

Cumulus Media

Audio is a huge part of life for Americans. While AM/FM radio dominates the audio landscape with mass reach and significant time spent, podcasts and smart speakers are fast-growing platforms representing engaging environments for brands. The recently released Cumulus Media 2022 Audioscape examines the podcast consumer and smart speaker trends using data from Edison Research's "Share of Ear" Report from Q4 2021.

Key takeaways:

Podcasts and smart speakers have opportunities for growth in markets 51+ where they are underrepresented
Since 2016, the two fastest growing audio platforms are podcasts and AM/FM radio streaming
38% of Americans have a smart speaker as ownership growth has moderated
The median age of the podcast audience holds at 33 despite massive audience growth
Most podcast listening occurs at home throughout the day
Podcast listeners are super fans of audio, spending +41% more time with audio than the average American

Latest Radio Stories

Cumulus Sues Nielsen Over Alleged Ratings Monopoly

Cumulus Media and Nielsen

Cumulus Media has filed a federal antitrust lawsuit against The Nielsen Company, accusing the ratings giant of abusing its market dominance to force broadcasters into buying unwanted data and suppressing competition in the radio audience measurement industry. The complaint, filed October 16 in the U.S. More

MRC Revokes Nielsen Accreditation in Seven Markets

Media Rating Council (MRC)

The Media Rating Council (MRC) has revoked accreditation for Nielsen Audio's diary ratings service in seven additional markets, part of its most recent round of audit decisions covering July through September 2025. According to the MRC's October 16 report, accreditation was withdrawn for the following More

NPR Pioneering Journalist Susan Stamberg Dies at 87

Susan Stamberg

Susan Stamberg, a trailblazing journalist who helped shape National Public Radio from its earliest days and became the first woman to anchor a nightly national news program, died Thursday, October 16. She was 87. Stamberg joined NPR in the early 1970s, just as the network was taking shape, and quickly More

Rogan, Crime Junkie Lead Edison's Q3 Top 50 Podcasts

Edison Research

Edison Research has released its list of the Top 50 Podcasts in the U.S. for the third quarter of 2025, ranking shows by audience reach among weekly podcast consumers aged 13 and older. The findings are based on Edison Podcast Metrics, which measures total audience reach in both audio and video formats. More

Alt 105.1 Ends Syndicated Mornings, Adds Kenzie Live

Kenzie

After six years of syndicated morning shows, Connoisseur Media's Alternative WGHL (Alt 105.1) Louisville is changing course. The station announced it will drop Premiere Networks' The Woody Show in favor of a local, music-focused morning presentation beginning Monday, October 20, hosted by current midday More

Eric and Julianne Worden Exit Sinclair Norfolk

Eric & Julianne Worden

Longtime Norfolk radio personalities Eric and Julianne Worden have exited Sinclair Communications following a round of budget cuts impacting multiple staff members. Alternative WROX-FM (96X) Program Director and afternoon host Nick Chappell will assume mornings replacing Eric at WNOB. Eric Worden, a More

Return to Menu

New Podcast Audience Findings, Smart Speaker Owners

Latest Radio Stories

Follow us on:

Copyright © 1989-2025 RADIO ONLINE ^®

New Podcast Audience Findings, Smart Speaker Owners

Latest Radio Stories

Follow us on:

Copyright © 1989-2025 RADIO ONLINE ®

Copyright © 1989-2025 RADIO ONLINE ^®