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Nielsen Audio to Discontinue Measurement in 7 Markets


Nielsen Audio
Nielsen Audio

As part of a cost-cutting plan announced earlier this month, Nielsen now plans to discontinue radio ratings measurement in seven diary markets, beginning with the start of the Spring 2023 survey. The radio metros being removed are Abilene TX, Elmira-Corning NY, Florence-Muscle Shoals AL, Lake Charles LA, Olean NY, Rapid City-Spearfish SD and Wichita Falls TX.

Nielsen informed subscribers of the cancellations in a product notification on Wednesday, March 29. Clients in the affected markets must stop using audience estimates as of Tuesday, August 1, as canceled radio metros may contain outdated data that are no longer current.

Nielsen gave no specific information for the specific cancellations.

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