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Edison Research's ''Share of Ear'' Issues Quarterly Update


Edison Research
Edison Research

Edison Research's "Share of Ear" that shows what portion of all audio time is spent with different platforms has released its most recent quarterly update. This analysis looks at all audio usage in all locations, among all Americans age 13 and older. The data is derived from a detailed one-day diary administered either online or via mail placement after a phone survey. The data has been continuously updated since 2014.

These are the changes since the first quarter update:

  • AM/FM Radio (which combines over-the-air with listening to radio stations via their streams) is down one point

  • Owned music (listening to CDs, vinyl, owned digital files, etc.) dropped two points

  • Podcasts gained one point to another new all-time high of 10% of all listening

  • Audiobooks gained one point

Following the next two quarters of Share of Ear, the company will have completed ten full years of measurement.

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