77% of U.S. Weekly Listeners Have Binge-Listened Podcast

RADIO ONLINE | Wednesday, January 3, 2024 | 11:29am CT

Edison Research

Edison Research reports that as of the third quarter of 2023, 77% of U.S. weekly podcast listeners 13+ have binge-listened to a podcast. Within its survey, they define binge listening as listening to or watching multiple episodes of a podcast within a single sitting. While all genres can captivate audiences and leave them wanting more, Edison hypothesizes that listeners who consume certain genres might be more inclined to have binged a podcast than listeners who consume other genres.

Edison Podcast Metrics captures weekly podcast listening across all networks, shows and platforms. Through its research, it's able to measure the percentage of respondents who recorded listening to a podcast from a specific genre in the past week. Edison defines a podcast's genre using its primary genre in Apple Podcasts.

Podcast listeners who have consumed a Fiction or a True Crime podcast in the past week, two genres that usually leave listeners wanting more, are the listeners who are most likely to have ever binge-listened. On the other end of the spectrum, podcast listeners who have consumed a News or Technology podcast in the past week are the least likely to have ever binge-listened.

Edison says it's important to keep in mind that the percentages for the bottom two genres are still quite impressive. These percentages demonstrate just how engaged weekly podcasts listeners are and how captivating podcast content can be.