Home Login RADIO ONLINE RSS Facebook
Advertisement

Study Finds Personalized AI-Generated Ads More Effective


Veritonic
Veritonic

Instreamatic has revealed the results of third-party research that analyzed the performance of both generic and personalized AI-generated audio ads compared to a control group exposed to neither. The study was performed by audio research and analytics platform, Veritonic, on a campaign run by dentsu for Intel. The audio ad campaign focused on the high-performance Intel Evo Edition laptop brand and measured brand awareness, brand favorability, purchase intent and memorability.

The study surveyed three audiences: one exposed to listener-personalized AI-generated audio ads, one exposed to generic AI-generated audio ads, and a control group not exposed to ads. Ads were inserted into streaming radio and podcast listening environments, and the same audience hearing those ads was recontacted and surveyed 48 hours later to measure key brand metrics.

Veritonic's study results indicate a consumer readiness for AI-generated audio ads, with both generic and personalized AI ad variations outperforming the control group. Audio ads with personalized, context-driven creative also decisively outperformed those with generic creative. Among the quantitative conclusions from the study:

  • Personalized ads increased brand favorability by a staggering 18-22 percentage points. While generic AI-generated creative increased brand favorability by 9% over those not exposed to the campaign, personalized AI-generated creative across all platforms drove significant brand favorability lifts as high as 22 percentage points. Additionally, 62% of those exposed to personalized ads reported they were likelier to think favorably of a brand that personalizes its message.

  • Personalized ads boosted purchase intent by 15-18 percentage points. By comparison, generic AI creative drove a 3% increase. Additionally, 60% of those exposed to the personalized AI campaign reported being more likely to consider purchasing from a brand offering personalized ads.

  • Listening to personalized ads increased brand awareness by 6-12 percentage points. Additionally, 73% of those hearing personalized AI-generated ads reported being more likely to pay attention to ads personalized just for them.

Instreamatic's AI-fueled audio ad technology provides voice AI capabilities that allow agencies and brands to generate entire campaigns from a single original voice sample and script. Instreamatic's platform identifies parameters unique to each listener's current environment, enabling contextual audio ads to include hyper-personalized details.

The study also showed how AI can be strategically used to generate better campaign results with a fraction of the time and cost expenditures required by traditional audio ads. Where a single traditional audio campaign creative would require extensive studio costs and 4-6 weeks to produce, Instreamatic's platform can prepare that same ad in three minutes.

"The Veritonic study confirms that audiences are much more receptive to engagement efforts-including those built intelligently and respectfully with AI-that value them as individuals and speak to their specific lives and needs," said Instreamatic CEO Stas Tushinskiy. "We're proud of our work with Intel and dentsu and look forward to enabling more brands to usher in this new era of more personal and effective audio advertising."

"We are proud to provide Instreamatic, dentsu, and Intel with insightful and actionable data that underscored the power of personalized audio ads," added Veritonic CEO and Founder Scott Simonelli. "Brands today are continuously challenged to cut through the noise across a wealth of platforms. By creating personalized, relevant ads, their message will not only reach but resonate with their target audiences, contributing to an increase in meaningful brand awareness and engagement."

Advertisement

Latest Radio Stories

BFOA Launches Annual Year-End Giving Campaign for Donations
Broadcasters Foundation of America
Broadcasters Foundation of America
The Broadcasters Foundation of America has launched its annual Year-End Giving Campaign, seeking to raise donations from tax-deductible personal contributions to the Guardian Fund and corporate contributions to the Angel Initiative. The Broadcasters More

Jacobs Media Opens Registration for Techsurvey 2025
Jacobs Media Techsurvey 2025
Jacobs Media Techsurvey 2025
Jacobs Media has officially launched the registration for its annual Techsurvey 2025, inviting commercial radio stations across the U.S. and Canada to participate in what is recognized as the largest research survey in the radio industry focusing on More

Audio Milkshake to Share Tips to Make Radio Ads Work Harder
Radio Advertising Bureau
Radio Advertising Bureau
In continuation of the Radio Mercury Awards webinar series, Audio Milkshake and Radio Mercury Awards will host a new presentation, entitled "10 Creative Tips You Probably Never Heard of to Make Radio Ads That Work Harder." During the presentation at More
Advertisement

Jeff Striegle to Sign Off After 27 Years with MRN
Jeff Striegle
Jeff Striegle
This Sunday marks not only the crowning of the NASCAR Premier Series Champion at Phoenix Raceway but also the end of an era for Motor Racing Network (MRN) as lead anchor Jeff Striegle calls his final race, concluding a 27-year career. Since joining More

Morning Co-Host Kadie Daye Exits WYRK in Buffalo Over Cuts
Kadie Daye
Kadie Daye
Kadie Daye exits WYRK-FM in Buffalo after three years as co-host of the "Clay & Company" morning show. She exits the Townsquare Media Country outlet over budget cuts. Daye joined WYRK in July, 2021 following two years in nights at CHR WNDV-FM (U93) More

Greg Beharrell Re-Signs with KLOS for Evening Show
Greg Beharrell has egg on his face
Greg Beharrell has egg on his face
Greg Beharrell will continue to host the evening slot on Meruelo Media's Rock 95.5 KLOS in Los Angeles. The decision follows a successful renegotiation of his contract, facilitated by YEA Media Group. Meruelo Media Senior Vice President of More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement