Home Login RADIO ONLINE RSS Facebook
Advertisement

Study Finds Personalized AI-Generated Ads More Effective


Veritonic
Veritonic

Instreamatic has revealed the results of third-party research that analyzed the performance of both generic and personalized AI-generated audio ads compared to a control group exposed to neither. The study was performed by audio research and analytics platform, Veritonic, on a campaign run by dentsu for Intel. The audio ad campaign focused on the high-performance Intel Evo Edition laptop brand and measured brand awareness, brand favorability, purchase intent and memorability.

The study surveyed three audiences: one exposed to listener-personalized AI-generated audio ads, one exposed to generic AI-generated audio ads, and a control group not exposed to ads. Ads were inserted into streaming radio and podcast listening environments, and the same audience hearing those ads was recontacted and surveyed 48 hours later to measure key brand metrics.

Veritonic's study results indicate a consumer readiness for AI-generated audio ads, with both generic and personalized AI ad variations outperforming the control group. Audio ads with personalized, context-driven creative also decisively outperformed those with generic creative. Among the quantitative conclusions from the study:

  • Personalized ads increased brand favorability by a staggering 18-22 percentage points. While generic AI-generated creative increased brand favorability by 9% over those not exposed to the campaign, personalized AI-generated creative across all platforms drove significant brand favorability lifts as high as 22 percentage points. Additionally, 62% of those exposed to personalized ads reported they were likelier to think favorably of a brand that personalizes its message.

  • Personalized ads boosted purchase intent by 15-18 percentage points. By comparison, generic AI creative drove a 3% increase. Additionally, 60% of those exposed to the personalized AI campaign reported being more likely to consider purchasing from a brand offering personalized ads.

  • Listening to personalized ads increased brand awareness by 6-12 percentage points. Additionally, 73% of those hearing personalized AI-generated ads reported being more likely to pay attention to ads personalized just for them.

Instreamatic's AI-fueled audio ad technology provides voice AI capabilities that allow agencies and brands to generate entire campaigns from a single original voice sample and script. Instreamatic's platform identifies parameters unique to each listener's current environment, enabling contextual audio ads to include hyper-personalized details.

The study also showed how AI can be strategically used to generate better campaign results with a fraction of the time and cost expenditures required by traditional audio ads. Where a single traditional audio campaign creative would require extensive studio costs and 4-6 weeks to produce, Instreamatic's platform can prepare that same ad in three minutes.

"The Veritonic study confirms that audiences are much more receptive to engagement efforts-including those built intelligently and respectfully with AI-that value them as individuals and speak to their specific lives and needs," said Instreamatic CEO Stas Tushinskiy. "We're proud of our work with Intel and dentsu and look forward to enabling more brands to usher in this new era of more personal and effective audio advertising."

"We are proud to provide Instreamatic, dentsu, and Intel with insightful and actionable data that underscored the power of personalized audio ads," added Veritonic CEO and Founder Scott Simonelli. "Brands today are continuously challenged to cut through the noise across a wealth of platforms. By creating personalized, relevant ads, their message will not only reach but resonate with their target audiences, contributing to an increase in meaningful brand awareness and engagement."

Advertisement

Latest Radio Stories

iHeart Cincinnati Names Stefan Schellhas as MP
Stefan Schellhas
Stefan Schellhas
iHeartMedia appoints Stefan Schellhas as Market President for its Cincinnati cluster, effective immediately. In his new role, Schellhas will oversee all market operations, driving growth and advertiser engagement across iHeartMedia's broadcast, digital, social, and live event platforms. He will report to More

KKOB Albuquerque Names Zoltan Csanyi-Salcedo ND
Zolton Csanyi-Salcedo
Zolton Csanyi-Salcedo
Cumulus Media appoints veteran journalist Zoltan Csanyi-Salcedo as News Director for News Radio KKOB 770 AM/96.3 FM in Albuquerque. In his new role, Csanyi-Salcedo will oversee the station's news content strategy, newsroom operations, and talent development, guiding KKOB's continued leadership in local news More

Infinity Networks Adds CBS News Radio to Affiliate Roster
Infinity Networks
Infinity Networks
Infinity Networks, a network services and content platform, has announced a new distribution partnership with CBS News Radio, expanding its reach to more than 1,200 unique radio outlets nationwide. The addition of over 700 CBS News Radio affiliates marks a major milestone for the More
Advertisement

Survey: Public Deeply Concerned Over AI's Impact on News
NAB
NAB
During a panel discussion at NAB Show New York titled "The Future of News: AI, New Revenues and Risks, and the Policy Response," new research revealed widespread public concern about artificial intelligence and its growing role in news creation and distribution. The national survey, conducted by More

Report: Carr Suggests Some Broadcasters Could Lose Licenses
Brendan Carr
Brendan Carr
Federal Communications Commission Chairman Brendan Carr is signaling a tougher stance on broadcasters who fail to meet public interest obligations, saying in a recent interview that station licenses "are not sacred cows" and could be revoked if standards are not upheld. Carr made the remarks during a More

Country Radio Broadcasters Mourns Former Exec Frank Mull
Frank Mull
Frank Mull
Country Radio Broadcasters (CRB) is mourning the loss of Frank Mull, the organization's first Executive Director, who passed away this week. Mull led CRB from 1990 to 1993, guiding the Country Radio Seminar (CRS) through an era of expansion and helping establish it as the premier event in country radio and More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement