Latino USA Podcast Joins iHeartMedia's My Cultura Network

RADIO ONLINE | Tuesday, July 15, 2025 | 10:39am CT

Latino USA

Futuro Media and iHeartMedia announced today that Latino USA, the longest-running Latino-focused news and culture program in the U.S., joins iHeartMedia's My Cultura Podcast Network. Hosted by Pulitzer Prize-winning journalist Maria Hinojosa, Latino USA will now be distributed as a podcast via iHeartRadio and other major platforms, while continuing its public radio distribution through PRX.

The move marks a new chapter for the Peabody Award-winning program, which has aired weekly on nearly 400 public radio stations across the U.S. and Canada since its founding in 1993. Known for its deep storytelling and investigative journalism, Latino USA aims to bring Latino voices and perspectives to a wider national audience at a time when such stories are increasingly vital.

"'Latino USA' is a cultural institution that has positively shaped the way the Latino community is perceived through high-quality journalism and relentless authenticity," said Leo Gomez, head of iHeartMedia's My Cultura. "Being able to share these stories with more listeners nationwide thanks to our new partnership matters more than ever before."

The partnership comes as My Cultura celebrates its fourth anniversary. Launched in May, 2021 in collaboration with iHeartLatino President Enrique Santos, the network now features more than 60 Latino-led podcasts. Notable titles include Chiquis and Chill, Wrestling with Freddie, Radio Ambulante, and He Said, Ella Dijo. In June, actress and producer Eva Longoria and her Hyphenate Media Group joined Wilmer Valderrama as stakeholders in the network, further reinforcing My Cultura's commitment to elevating Latino voices.

For Hinojosa, the transition to iHeart's podcast network expands the show's mission. "Our new partnership with iHeartMedia's My Cultura is proof that after three decades on the air, our show is considered essential listening for people who care about fact-based journalism, extraordinary storytelling, great conversations, and award-winning investigative reporting," she said.

In upcoming episodes, Latino USA will cover breaking news with a human-centered focus, including immigration enforcement updates, as well as stories from Latino arts and culture. Features will include a tribute to iconic telenovela villains and a spotlight on a women's soccer club in Los Angeles.

Peniley Ram­rez, executive producer of Latino USA and Co-CEO of Futuro Media, emphasized the importance of the expanded reach: "Our legendary show is entering a new era with podcast distribution through iHeart, enabling us to reach a larger audience at a time when Latino voices and stories are crucial to understanding the complexities of our country and its communities."

Despite its new distribution home in the podcast world, Latino USA remains committed to its public media roots. "We're proud to celebrate this meaningful new chapter," said Ram­rez, "remaining rooted in public media while joining a network that truly values the vital role Latinos and Latinas play in shaping U.S. society."