Home Login RADIO ONLINE RSS Facebook
Advertisement

RAB to Spotlight Financial Services in Presentation


Radio Advertising Bureau (RAB)
Radio Advertising Bureau (RAB)

The Radio Advertising Bureau (RAB) will continue its ongoing "Radio Works" initiative with a new presentation designed to help radio sellers and managers strengthen relationships with financial services advertisers. The session, titled "Radio Works for Financial Services," will highlight how local radio delivers measurable impact for banks, brokers and other financial institutions by reaching decision-makers in moments when they're most receptive.

Phillip Beswick, chief executive officer of The Media Audit, will lead the discussion. Drawing on fresh data from The Media Audit, Beswick will detail why local radio remains a powerful, cost-effective and trusted platform for financial marketers, and how radio's share of media time stacks up across key financial categories.

The webinar is scheduled for Wednesday, September 17, at 12:00 p.m. CT. Registration is free for RAB members, and an on-demand replay will be available. To register for the webinar, please click here.

Advertisement

Latest Radio Stories

Joel Clary Named Senior VP/GM For KSE Radio Denver
Joel Clary
Joel Clary
Kroenke Sports & Entertainment (KSE) has appointed Joel Clary as Senior Vice President and General Manager of its four Denver radio stations. Clary joins KSE from Salem Media Group, where he most recently served as Regional Multimedia Sales Manager based in Denver. His prior leadership roles include More

Ideastream, CSU Flip WCSB to JazzNEO in Cleveland
WCSB-FM (JazzNEO) in Cleveland
WCSB-FM (JazzNEO) in Cleveland
Ideastream Public Media has launched JazzNEO, a new Jazz format now airing on WCSB-FM (89.3) in Cleveland. The initiative, created in partnership with Cleveland State University, replaces the longtime student-run college Alternative outlet with Jazze simulcasting WCLV-HD2 (90.3). JazzNEO highlights both More

MEOW 105.7 Takes Over Chico with 90s Cat Theme
KYIX-FM-HD3 (Meow 107.5) in Chico
KYIX-FM-HD3 (Meow 107.5) in Chico
Chico's KYIX-HD3 (105.7 FM The Mountain) has been temporarily taken over by the cats. At 4pm Friday, the station flipped to "MEOW 105.7," a cat-themed stunt format that will run until Wednesday's official rebranding at noon. "MEOW 105.7" is spinning nothing but 1990s Top 40 hits, promising a nostalgic, More
Advertisement

Michelle Rutkowski Named Brand Manager at WXRT Chicago
Michelle Rutkowski
Michelle Rutkowski
WXRT-FM (93XRT) Chicago appoints Michelle Rutkowski as its new Brand Manager, effective October 13. She will oversee the station's content strategy, talent, operations, and branding, succeeding Laura Duncan, whose final day will be November 3. "We are excited to welcome Michelle to the WXRT family. Her More

Z93 Returns, 101.5 The Fridge Launches in Dayton
WGTZ-FM (Z93) & WCLI-FM (101.5 The Fridge) in Dayton
WGTZ-FM (Z93) & WCLI-FM (101.5 The Fridge) in Dayton
Dayton's radio dial is getting a major shakeup with the return of heritage brand Z93 on WGTZ-FM and the launch of new Alternative outlet 101.5 The Fridge on WCLI-FM. WGTZ was previously Adult Hits Jack FM and WCLI was Classic Country Hank FM. Market Manager Brett Beshore said the return of Z93 brings More

David Christian to Exit KTIS After 20 Plus Years
David Christian
David Christian
After more than two decades at Northwestern Media's 98.5 KTIS in Minneapolis, David Christian will step away from his role as Creative Services Director in January to transition to his voiceover business. Christian joined KTIS over 20 years ago and has been instrumental in shaping the station's sound and More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement