RAB to Spotlight Financial Services in Presentation
| RADIO ONLINE | Tuesday, September 2, 2025 | 1:48pm CT |
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 Radio Advertising Bureau (RAB) |
The Radio Advertising Bureau (RAB) will continue its ongoing "Radio Works" initiative with a new presentation designed to help radio sellers and managers strengthen relationships with financial services advertisers. The session, titled "Radio Works for Financial Services," will highlight how local radio delivers measurable impact for banks, brokers and other financial institutions by reaching decision-makers in moments when they're most receptive.
Phillip Beswick, chief executive officer of The Media Audit, will lead the discussion. Drawing on fresh data from The Media Audit, Beswick will detail why local radio remains a powerful, cost-effective and trusted platform for financial marketers, and how radio's share of media time stacks up across key financial categories.
The webinar is scheduled for Wednesday, September 17, at 12:00 p.m. CT. Registration is free for RAB members, and an on-demand replay will be available. To register for the webinar, please click here.
