95.3/99.1 The Score in Appleton Shuffles Midday Lineup

RADIO ONLINE | Tuesday, October 15, 2024 | 11:47am CT

Doug Gottlieb

WSCO (95.3/99.1 The Score) in Appleton, WI has announced a midday programming shuffle coming this fall. "The Doug Gottlieb Show" (pictured) will debut on Northeast Wisconsin airwaves, alongside the return of "The Mike Heller Show" to WSCO, while "The Show" continues with host Eric Balkman. Gottlieb, a FOX Sports Radio syndicated program, will air weekdays from 2-4pm, beginning October 28.

"Our show is so excited to expand our footprint in Wisconsin," said Gottlieb. "Everywhere I go, people ask where they can hear us... now the answer is WSCO."

Woodward Community Media Talk Brand Manager B.J. DeGroot shared, "With Doug now serving as head coach for UW-Green Bay Men's Basketball and continuing his national show, it was essential to bring his voice to sports fans in Northeast Wisconsin."

Additionally, WSCO will welcome back the statewide syndicated "Mike Heller Show," which will air weekdays from noon-2pm. Heller, a local favorite and graduate of Appleton East High School and UW-Oshkosh, previously hosted the show on WSCO from 2016 to 2019.

"The Show with Leo and Balky" will now be rebranded as "The Show with Balky" following John Leopold's decision to step back to focus on his sales executive role. Balky will continue as the solo host from 11am-noon.

DeGroot added, "We are thrilled to enhance our local and regional sports coverage by bringing Doug's show to our audience and welcoming Mike back to Northeast Wisconsin."