SiriusXM Adds Low-Cost, Ad-Supported Subscription Plan

RADIO ONLINE | Tuesday, July 15, 2025 | 6:51pm CT

SiriusXM

SiriusXM has unveiled SiriusXM Play, a new low-cost, ad-supported subscription package aimed at attracting more price-sensitive consumers and expanding its reach across North America. Priced at under $7 per month, the new plan offers access to more than 130 curated music, talk, and sports channels in vehicles, with additional streaming options available via the SiriusXM app.

Currently available on a limited basis, SiriusXM Play is expected to scale further in the coming months, with full pricing and package details to be announced later in 2025.

"With Play, we can reach and engage with new, more price-sensitive listeners... and leverage our strengths across both content and technology as the premium audio leader in-car," said Wayne Thorsen, SiriusXM's Chief Operating Officer.

SiriusXM Play brings a subset of the company's premium programming to subscribers, including music, sports, news, comedy, and talk channels. The service is compatible with 360L-equipped vehicles, allowing access to additional in-car features and channels. Outside of the vehicle, subscribers can stream content through the SiriusXM app, which includes on-demand shows, artist stations, and podcasts.

In addition to attracting new users, Play opens new opportunities for advertisers. For the first time, marketers will be able to access ad inventory on SiriusXM's music channels, historically ad-free, alongside its talk and sports content. SiriusXM says Play's ad load will be roughly half that of traditional AM/FM radio.

Scott Walker, Chief Advertising Revenue Officer at SiriusXM, called Play "an exciting net-new opportunity" for marketers. "In the short term, we are opening up new inventory for marketers, including premium, curated music," Walker said. "In the long term... we have a chance to revolutionize the in-car advertising landscape."