Asheville Welcomes ''Despierta Con Omar'' to Local Airwaves

Omar Mayorga

Asheville Media Group unveils a new morning show, "Despierta Con Omar" (Wake Up With Omar), airing live on Spanish Hits W247BV (La Pantera 97.3) in Asheville, NC. Broadcasting weekdays from 6-10am, the show debuted Monday. Led by PD Omar Mayorga, an 18-year veteran broadcaster from Venezuela, the show aims to foster strong community connections.

"I'm thrilled to be part of this exciting new venture," Mayorga shared. "Having been born and raised in a community similar to Asheville, I look forward to bringing my passion for radio and community engagement to La Pantera 97.3."

Launched in 2024, La Pantera 97.3 is Asheville's first Spanish-language radio outlet, offering a culturally rich mix of content around the clock. Mayorga views the station as more than just a broadcast outlet; he sees it as a platform to celebrate culture, connect people, and promote local enterprises. "Our show is about connecting with our roots, families, and each other," he added.

Latest Radio Stories

Quu Report: Radio Ubiquitous But Harder to Find

Quu

Quu has released its 2026 In-Vehicle Visuals Report, offering a detailed look at how radio is positioned across the top 100 best-selling vehicles in the U.S. The study, now in its third year, highlights both the continued presence of broadcast radio and the growing challenges it faces inside increasingly More

Radio Deals Hit $55.9 Million YTD, Led by Lincoln Sale

BIA Advisory Services

BIA Advisory Services has released its updated March 2026 Broadcast Media Transactions Report, showing continued deal activity across the radio sector both for the month and year-to-date. According to BIA, radio transactions totaled $25.0 million in March, spanning 60 station sales. Year-to-date, radio More

Richards Named PD for Eagle & Lone Star 92.5 Dallas

Vince Richards

iHeartMedia Dallas has named Vince Richards Program Director for Rock KEGL (97.1 The Eagle) and Classic Rock KZPS (Lone Star 92.5), effective immediately. Richards will oversee strategy, execution and day-to-day programming for the two rock stations in the Dallas cluster. He will report to Marc Sherman, More

Creative Drives Sales More Than Marketers Think

Cumulus Media | Westwood One

A new analysis from the Cumulus Media | Westwood One Audio Active Group finds a significant gap between how marketers perceive advertising effectiveness and what actual sales data shows, particularly when it comes to the impact of creative and targeting. The findings draw on a February 2026 survey of 304 More

APM, StreamGuys Launch Public Radio Ad Network

APM and StreamGuys

American Public Media (APM) and StreamGuys have partnered to launch Inform Media Network, a new underwriting and sponsorship marketplace designed to help local public radio stations grow digital revenue. The network provides a centralized national sales platform that enables stations to monetize unsold More

Former Kansas City Radio Exec Dave Alpert Dies at 66

Dave Alpert

Former Kansas City radio executive Dave Alpert, who led local stations under Audacy during its earlier years as Entercom, has died following a battle with cancer. He was believed to be 66. Alpert served as Senior Vice President and Market Manager for the company's Kansas City cluster, a role he held from More

Return to Menu

Asheville Welcomes ''Despierta Con Omar'' to Local Airwaves

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ^®

Asheville Welcomes ''Despierta Con Omar'' to Local Airwaves

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®