Asheville Welcomes ''Despierta Con Omar'' to Local Airwaves

Omar Mayorga

Asheville Media Group unveils a new morning show, "Despierta Con Omar" (Wake Up With Omar), airing live on Spanish Hits W247BV (La Pantera 97.3) in Asheville, NC. Broadcasting weekdays from 6-10am, the show debuted Monday. Led by PD Omar Mayorga, an 18-year veteran broadcaster from Venezuela, the show aims to foster strong community connections.

"I'm thrilled to be part of this exciting new venture," Mayorga shared. "Having been born and raised in a community similar to Asheville, I look forward to bringing my passion for radio and community engagement to La Pantera 97.3."

Launched in 2024, La Pantera 97.3 is Asheville's first Spanish-language radio outlet, offering a culturally rich mix of content around the clock. Mayorga views the station as more than just a broadcast outlet; he sees it as a platform to celebrate culture, connect people, and promote local enterprises. "Our show is about connecting with our roots, families, and each other," he added.

Latest Radio Stories

Cox Urges FCC to Ease Local Radio Ownership Rules

Cox Media Group

Cox Media Group is urging the FCC to eliminate or significantly reform its local radio ownership limits, arguing that the regulations no longer reflect the competitive environment facing broadcasters. CMG Radio President Rob Babin, Senior Vice President and Associate General Counsel Alysia Long and More

Alissa Pollack Named President of Mediabase

Alissa Pollack

RCS Worldwide has promoted Alissa Pollack to President of Mediabase, expanding her leadership responsibilities across the music data and analytics company. Pollack will retain her current role as President of Global Music Marketing at iHeartMedia while leading Mediabase's strategic direction, global More

Study: AM/FM Radio Adds Reach Across Media Plans

Cumulus Media | Westwood One

AM/FM radio can generate significant incremental audience reach when added to digital, social media and television advertising campaigns, according to an analysis of new data from MRI-Simmons, Edison Research and Nielsen. The findings are examined by Cumulus Media and Westwood One Audio Active Group More

Bobby Bones to Host 2026 Radio Hall of Fame Ceremony

Bobby Bones

The Museum of Broadcast Communications has named Bobby Bones as Master of Ceremonies for the 2026 Radio Hall of Fame induction ceremony, set for October 8 in Chicago. Bones, who was inducted into the Radio Hall of Fame in 2017, will host the 38th annual ceremony at the Fairmont Chicago, Millennium Park. The More

Westwood One Launches The Bongino Report PM

Dan Bongino

Westwood One will launch "The Bongino Report PM with Dan Bongino (pictured) and Shawn Farash," a new nationally syndicated three-hour weekday radio program, on Monday, August 24. The show will air weekdays from 3-6pm ET, combining a live first hour hosted by Farash with two hours featuring Bongino. The More

Townsquare Partners With Midlands Media Group

Townsquare Media

Townsquare Media has entered into a strategic digital advertising partnership with Midlands Media Group, a Columbia, SC-based multimedia company, through its Townsquare Ignite digital advertising division. Under the agreement, Townsquare will provide Midlands Media Group with its digital advertising More

Return to Menu

Asheville Welcomes ''Despierta Con Omar'' to Local Airwaves

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ^®

Asheville Welcomes ''Despierta Con Omar'' to Local Airwaves

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®