Asheville Welcomes ''Despierta Con Omar'' to Local Airwaves

Omar Mayorga

Asheville Media Group unveils a new morning show, "Despierta Con Omar" (Wake Up With Omar), airing live on Spanish Hits W247BV (La Pantera 97.3) in Asheville, NC. Broadcasting weekdays from 6-10am, the show debuted Monday. Led by PD Omar Mayorga, an 18-year veteran broadcaster from Venezuela, the show aims to foster strong community connections.

"I'm thrilled to be part of this exciting new venture," Mayorga shared. "Having been born and raised in a community similar to Asheville, I look forward to bringing my passion for radio and community engagement to La Pantera 97.3."

Launched in 2024, La Pantera 97.3 is Asheville's first Spanish-language radio outlet, offering a culturally rich mix of content around the clock. Mayorga views the station as more than just a broadcast outlet; he sees it as a platform to celebrate culture, connect people, and promote local enterprises. "Our show is about connecting with our roots, families, and each other," he added.

Latest Radio Stories

Layfield Named VP of Programming at iHeart in Louisville

Christopher Layfield

iHeartMedia Louisville has named Christopher Layfield as Vice President of Programming, overseeing content strategy for the market's nine stations across music, talk and news formats. In the role, Layfield will lead programming and digital content efforts aimed at driving audience growth and engagement. More

iHeartMedia, Urban One, Entravision Set Q1 Calls

Entravision, iHeartMedia and Urban One

iHeartMedia, Urban One and Entravision have announced upcoming dates for their first-quarter 2026 financial results and investor calls. Entravision will be first to report, with plans to release its Q1 results after market close on May 5, followed by a webinar at 4:30 p.m. ET that will include a More

Jeff Hurley Named SVP of Programming in Philadelphia

Jeff Hurley

iHeartMedia Philadelphia has appointed Jeff Hurley as Senior Vice President of Programming, overseeing a portfolio that includes 105.3 WDAS-FM, WUSL-FM (Power 99), WRFF (ALT 104.5), WIOQ (Q102), WUMR (Rumba 106.1), and Fox Sports The Gambler. In the new role, Hurley will lead programming operations More

iHeartMedia, CitizenSkull Ink Audio Content Deal

iHeartMedia

iHeartMedia has entered into a multi-year first-look development agreement with CitizenSkull to create and produce premium scripted audio content, the companies announced. The partnership establishes an ongoing, multi-project relationship focused on elevated genre storytelling, particularly in sci-fi and More

The Fred Show Expands to DC and Baltimore

Christopher Frederick

iHeartMedia has added the Premiere Networks-syndicated The Fred Show to mornings on WIHT and WZFT, beginning Thursday, April 30. The program will air weekdays from 6-10am and will also be available on demand. The move expands the show's reach into the Washington, DC and Baltimore markets. Originally More

iHeart Leads Triton Digital's March Podcast Rankings

Triton Digital

Triton Digital has released its U.S. Podcast Ranker for March 2026, showing continued dominance by major audio networks alongside shifts in listener engagement. For the reporting period of March 2-29, the Top Sales Network Report again placed the iHeart Audience Network at No. 1 More

Return to Menu

Asheville Welcomes ''Despierta Con Omar'' to Local Airwaves

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ^®

Asheville Welcomes ''Despierta Con Omar'' to Local Airwaves

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®