Asheville Welcomes ''Despierta Con Omar'' to Local Airwaves

Omar Mayorga

Asheville Media Group unveils a new morning show, "Despierta Con Omar" (Wake Up With Omar), airing live on Spanish Hits W247BV (La Pantera 97.3) in Asheville, NC. Broadcasting weekdays from 6-10am, the show debuted Monday. Led by PD Omar Mayorga, an 18-year veteran broadcaster from Venezuela, the show aims to foster strong community connections.

"I'm thrilled to be part of this exciting new venture," Mayorga shared. "Having been born and raised in a community similar to Asheville, I look forward to bringing my passion for radio and community engagement to La Pantera 97.3."

Launched in 2024, La Pantera 97.3 is Asheville's first Spanish-language radio outlet, offering a culturally rich mix of content around the clock. Mayorga views the station as more than just a broadcast outlet; he sees it as a platform to celebrate culture, connect people, and promote local enterprises. "Our show is about connecting with our roots, families, and each other," he added.

Latest Radio Stories

KiKi B. Jones Named WAMO Pittsburgh Brand Manager

KiKi B.

Audacy has elevated KiKi B. Jones to Brand Manager of WAMO 107.3 in Pittsburgh. In her new role, Jones will oversee the station's content strategy, talent, operations and branding while continuing to host middays weekdays from 10am-4pm ET. "I've had the privilege of knowing KiKi for over 10 years and More

Study: Radio Campaign Drove Retail Foot Traffic

Cumulus Media and Westwood One

An AM/FM radio advertising campaign for a major retailer generated a 34% lift in foot traffic during a Valentine's Day promotion, according to a new analysis highlighted by the Cumulus Media | Westwood One Audio Active Group. The study, conducted by location analytics firm Placer.ai, examined store More

House Sets Vote on AM Radio for Every Vehicle Act

AM Radio for Every Vehicle Act

The AM Radio for Every Vehicle Act is headed to the House floor for a standalone vote during the week of Sept. 14, marking a significant step forward for legislation that would require automakers to keep AM radio in new vehicles. House Majority Leader Steve Scalise (R-LA) has More

K-Love Promotes Carlisle, Guffey to New Roles

Natalie Carlisle and Monica Guffey

K-Love has announced two senior leadership promotions within its development operation, naming Natalie Carlisle (far left) as Chief Revenue Officer and Monica Guffey as Vice President of Development. Carlisle moves up from Chief Development Officer, expanding More

105.3 The Fan Named Mavericks Radio Flagship

Dallas Mavericks

The Dallas Mavericks have signed a multi-year agreement with Audacy naming Sports KRLD-FM (105.3 The Fan) Dallas as the NBA franchise's official flagship radio station. The new partnership will make Mavericks game broadcasts available to more than nine million listeners across North Texas, with More

Jack Daniel to Retire After 54 Years in Radio

Jack Daniel

Beasley Media Group says longtime Charlotte radio programmer and personality Jack Daniel will retire September 18, bringing an end to a 54-year broadcasting career that has included more than five decades on the air and in management. Daniel currently serves as PD and midday personality at AC WKQC-FM (K More

Return to Menu

Asheville Welcomes ''Despierta Con Omar'' to Local Airwaves

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ^®

Asheville Welcomes ''Despierta Con Omar'' to Local Airwaves

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®