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Entravision Launches ''Fuego Hot Hits'' on KHHM, KCVR


KHHM-FM
KHHM-FM

Entravision launches "Fuego Hot Hits" on KHHM-FM (103.5)/Sacramento and KCVR-FM (98.9)/Modesto, CA, effective immediately. The Latin Urban format mixed with Contemporary Hits features artists such as Ariana Grande, Ed Sheeran, Khalid, Post Malone and Cardi B combined with streaming giants J Balvin, Daddy Yankee, Nicky Jam, Bad Bunny, Karol G and Maluma.

"As the Sacramento and Modesto markets continue to grow, we need to respond to the audiences in the marketplace," said Entravision Senior VP/Integrated Marketing Solutions Angelica Balderas. "Fuego Hot Hits will cater to a broad audience with today's top songs fused with a Latin vibe. This new mainstream format is a unique and representative platform for all advertisers."

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