Hot Radio Maine Completes Rebrand

RADIO ONLINE | Monday, January 13, 2020 | 9:33am CT

Mainestream Media's WHTP-Hot 104.7 has completed a full rebrand launching this morning at 7:00am as Hot Radio Maine. In addition to the new branding and broadcasting to Portland and southern Maine on 104.7, the station has now launched on 100.3 FM in Lewiston/Auburn and Brunswick and 102.9 FM in the Bangor/Brewer metro.

100.3 FM in Lewiston/Auburn and Brunswick and 102.9 FM in Bangor/Brewer spent the last six days playing one song, Drake's "Hotline Bling" on repeat as 207 Hotline Bling Radio. The stunt which garnered both local and national news attention went viral on social media platforms as listeners spent the week both intrigued by the stunt and having fun interacting with the station.

The rebrand, launch of the new stations and the stunt were the design of Hot Radio Maine's Program Director Ryan Deelon who said, "Our team had a lot of fun while working tirelessly around the clock to both create a stunt station and launch the new, rebranded, Hot Radio Maine. With the new signals, we now have expanded our brand to include half of Maine's statewide population. You can hear our brand from the New Hampshire border to north of Old Town, Maine. We have the potential to reach more Mainers than any other radio station in the state!"