Webinar to Reveal Insights on Podcast Ad Effectiveness

RADIO ONLINE | Monday, July 28, 2025 | 9:24am CT

Sounds Profitable

Sounds Profitable will present The Advertising Landscape - Part Three: Driving to Action in a live webinar on Wednesday, July 30 at 2pm ET, offering new data that challenges long-held beliefs about podcast advertising.

The session will be hosted by Tom Webster, Partner at Sounds Profitable, and will unveil findings from the largest study of podcast advertising effectiveness in the U.S., based on responses from 5,000 adults aged 18 and older. The research, part of a comprehensive cross-channel analysis, compares how podcast audiences respond to ads versus other digital and traditional media.

Among the key findings are insights into conversion behavior, promotional response rates, and the impact of podcast ads on word-of-mouth. Webster will also share detailed comparisons across frequency of action, fulfillment of expectations, and motivations that lead listeners to make purchases.

The interactive webinar is aimed at media buyers, advertisers, and audio industry professionals looking to better understand podcasting's role in the media mix. Attendees will be able to ask questions about the methodology, dig into specific data points, and explore how to apply the findings to future campaign strategies.

Registration for the webinar is free. Sounds Profitable, a thought leadership organization dedicated to elevating podcasting's visibility, also offers partners access to quarterly summits and early access to research findings.