GMP Signs ''Erazno y La Chokolata'' to Affiliate Sales Deal

RADIO ONLINE | Wednesday, January 22, 2020 | 11:51am CT

Erazno y La Chokolata

Gen Media Partners expands its Hispanic platform with the addition of syndicated Erazno y La Chokolata to an ad and affiliate sales representation deal. The Hispanic afternoon comedy program from Ten Mask LLC is heard on 77 affiliate stations in 50 markets, including Los Angeles, Phoenix, San Antonio, Las Vegas, Sacramento, Fresno, Tucson and San Francisco. Gen Media Partners will manage affiliate sales through its GLR Radio Network and ad sales through its Sun Broadcast Group.

"Erazno is one of the most versatile and talented personalities on radio, attracting younger audiences to the Regional/Mexican formats," said GLR Radio Network VP/Affiliate Relations and Programming Jimmy Perez. "I'm excited to bring the highly entertaining content from Erazno y La Chokolata to more Hispanic radio stations across the country."

"I am very excited to launch my new company Ten Mask, LLC," stated Oswaldo Diaz (aka Erazno). "This will allow me to grow professionally and expand my brand beyond traditional media, create new brand verticals to super serve the comedian experience, and engage closer with my loyal audience. Gen Media Partners is a perfect fit, a fast-growing player in the Hispanic marketplace, experienced in affiliation and ad sales. Together we will deliver compelling content for radio and advertisers."

"Gen media is committed to expanding its presence and support of Hispanic radio," noted Gen Media Partners CEO Kevin Garrity. "Erazno is an influencer among Hispanic communities and Erazno y La Chokolata is known as a brand-friendly program. With Erazno y La Chokolata on our roster, Gen Media Partners continues to deliver the best content and stations to advertisers that want to reach Hispanic audiences."

Erazno is a masked entertainer known for his ability to improvise and create live, on-the-spot fun daily, while attracting big-name celebrities and artists to his show.