iHeartMedia Rolls Out New iHeartPodcast AdSuite

RADIO ONLINE | Wednesday, February 12, 2020 | 10:31am CT

iHeartMedia has unveiled the iHeartPodcast AdSuite designed to help marketers drive results, at Podfront LA 2020.

"As the podcast industry continues to evolve and capture massive consumer attention, advertisers and brands are looking for tools and products to capture and measure the impact. They are often left without a system for quantitatively monitoring the success, impact and reach of podcast advertising," said Conal Byrne, President of the iHeartPodcast Network. As the leader in the space of both audio and podcasting, we are meeting this challenge head on, offering a new suite of cutting-edge podcast ad products - from better targeting to boosted reach across broadcast radio - as well as pulling together performance and insights across the multiple platforms where we reach audiences."

"Advertisers have a certain expectation with creative, measurement and data when they invest in digital advertising," said Carter Brokaw, President of Digital Revenue Strategy for iHeartMedia. "The iHeartPodcast AdSuite product will provide the tools and analytics they need to build and track successful podcast advertising campaigns."

The iHeartPodcast AdSuite provides advertisers with diverse ad formats and customization tools. Through these products, iHeartMedia has created a dynamic range of options for advertisers and brands to reach their audiences with targetability and scale without sacrificing the listener experience.