Skyview Adds New Markets to Carry Sports Betting Content

RADIO ONLINE | Friday, March 12, 2021 | 4:58pm CT

Skyview Networks

Skyview Networks, the radio network sales and affiliate sales partner of sports betting network VSiN, has announced six new stations signing on for its content in markets that do not currently have legalized mobile gambling: Phoenix, Palm Springs CA, Jacksonville FL and Toledo OH.

Skyview Networks President and COO Steve Jones explained, "The odds and betting news and analysis VSiN shares is intelligent and compelling, providing value to the listener, even without the ability to take part in mobile betting in their state. With six states considering sports gambling legislation already this year, we are finding stations hungry to be the first in their market to lock in this exciting programming in advance."

With the 24/7 content and one-minute Action Updates, the VSiN Radio Network has offerings that fit various formats. Recently, several iHeartMedia outlets in Toledo, picked up VSiN content including Sports WCWA-AM, News WSPD-AM and Rock WIOT-FM, while the state awaits gambling consideration by their legislature.

"VSiN is a great partner that is helping 1010 XL monetize our listener interest in gaming," said 1010 XL/Jacksonville General Sales Manager Ken Brady. "They are a great group of responsive professionals who were able to provide customized local gaming content with customized sponsorship tags. This type of partnership and quality of work helped us secure a sponsor of the updates we are taking before the first report aired."

VSiN's long form Prime Time Action is picking up several stations including Sports KQFN-AM in Phoenix and in advance of the NCAA's upcoming March Madness tournament. "With the rapid expansion of regulated sports betting, more Americans will take a little action on this year's NCAA Tournament than ever before," said VSiN CMO Derek Van Nostran. "We're thrilled to deliver the news, analysis and insights this growing audience needs to make more informed wagering decisions."