SummitMedia Taps Lance Tidwell to Program WZZK and WPYA

RADIO ONLINE | Thursday, April 22, 2021 | 11:20am CT

Lance Tidwell

SummitMedia has named Lance Tidwell as the new program director for 104.7 WZZK and Mix 97.3 (WPYA). Tidwell imports from Cumulus Media Detroit, where he coached talent, grew a social media network, and drove unprecedented ratings for 96.3 WDVD and 93.1 WDRQ.

"Lance is one of the best programmers in the nation and I am thrilled to have him join our fantastic team," said John Walker, President SummitMedia Birmingham. "He brings tremendous insight, skill, knowledge and forward-thinking, which makes him perfectly suited to lead these amazing brands and digital assets into the future."

"I grew up in 90 minutes from Birmingham in Alexander City, Alabama," said Tidwell. "I'm excited how SummitMedia is growing in the market and to join a top-notch team focused on the Future."

Tidwell was recently named 2021 Radio Ink's Top 35 Country Radio Program Directors of the Year.

"Lance's multi-format experience, strategic foundation and ability to drive ratings is exactly what WZZK and WPYA need to go to the next level," added Randy Chase, SummitMedia EVP of Programming.