iHeartMedia Boston Announces the Debut of ''Rumba 97.7''

''Rumba 97.7''

iHeartMedia/Boston flips Rhythmic Oldies WKAF-FM (97.7 The Beat) to Latin CHR as "Rumba 97.7," effective immediately. Catered specifically for the Boston market, Rumba 97.7 will air contemporary Top 40 hits from the most popular genres in Latin music today, such as Reggaeton, Bachata, Salsa and Pop. Latinx artists include Bad Bunny, J. Balvin, Romeo Santos, Marc Anthony and more. In addition, Rumba 97.7 will broadcast non-stop music through July 5.

"It is a pleasure to expand iHeartLatino to a city as legendary as Boston, where Rumba 97.7 can carry a badge of heritage for our Hispanic listeners," said iHeartLatino Senior VP of Programming Pedro Javier Gonzalez.

"Rumba 97.7 will deliver the biggest Latin hits combined with Boston's local flavor to the FM airwaves-appealing to Boston's growing Hispanic community," added iHeartMedia Boston Senior VP of Programming Dylan Sprague.

In addition, Rumba 97.7 is actively recruiting local programming and marketing talent to work at the station. All interested parties can apply at iheartmedia.com/careers.

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iHeartMedia Boston Announces the Debut of ''Rumba 97.7''

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iHeartMedia Boston Announces the Debut of ''Rumba 97.7''

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Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®