iHeartMedia Boston Announces the Debut of ''Rumba 97.7''

''Rumba 97.7''

iHeartMedia/Boston flips Rhythmic Oldies WKAF-FM (97.7 The Beat) to Latin CHR as "Rumba 97.7," effective immediately. Catered specifically for the Boston market, Rumba 97.7 will air contemporary Top 40 hits from the most popular genres in Latin music today, such as Reggaeton, Bachata, Salsa and Pop. Latinx artists include Bad Bunny, J. Balvin, Romeo Santos, Marc Anthony and more. In addition, Rumba 97.7 will broadcast non-stop music through July 5.

"It is a pleasure to expand iHeartLatino to a city as legendary as Boston, where Rumba 97.7 can carry a badge of heritage for our Hispanic listeners," said iHeartLatino Senior VP of Programming Pedro Javier Gonzalez.

"Rumba 97.7 will deliver the biggest Latin hits combined with Boston's local flavor to the FM airwaves-appealing to Boston's growing Hispanic community," added iHeartMedia Boston Senior VP of Programming Dylan Sprague.

In addition, Rumba 97.7 is actively recruiting local programming and marketing talent to work at the station. All interested parties can apply at iheartmedia.com/careers.

Latest Radio Stories

iHM Names Hillman EVP, Chief Legal Officer & Secretary

David Hillman

iHeartMedia appoints David Hillman as its new Executive Vice President, Chief Legal Officer, and Secretary. In this role, Hillman will be responsible for overseeing all legal affairs at iHeartMedia, including compliance, regulatory matters, and corporate governance. He will also lead the company's Government More

Cumulus Flips KRBE-HD2/Houston to ''Nash Icon 104.1''

KRBE-FM-HD2 (NASH Icon) in Houston

Cumulus Media launches Houston's newest Country station, "Nash Icon 104.1" on KRBE-HD2, airing iconic Country music from the 80s, 90s, early 2000s, and today. Nash Icon features artists such as Blake Shelton, Carrie Underwood, Luke Combs, Alan Jackson, Reba McEntire, Garth Brooks, and Texas' own King of More

Audacy Appoints Jenny Nelson as Chief Marketing Officer

Jenny Nelson

Audacy promotes Jenny Nelson to the role of Chief Marketing Officer. In her new position, she'll lead all marketing functions across the organization, including brand and design, research, B2B marketing and activation, and corporate communications. Nelson will also continue to support Audacy's local and More

103.7 KEYN/Wichita Names Dave Wilson as Morning Host

Dave Wilson

Audacy names Dave Wilson as morning host on Classic Hits 103.7 KEYN in Wichita, KS. He'll be heard weekdays from 6-10am CT, beginning April 28. Wilson began his radio career as the Operations Manager in 1989 at station KNSS-AM & FM. Over the years, he's held key roles across several media companies, More

Jesse & Anna Join 92.3 WIL/St. Louis as Morning Hosts

Jesse Tack and Anna Marie

92.3 WIL (New Country 92.3) in St. Louis names Jesse Tack and Anna Marie as the Hubbard Radio outlet's new morning hosts, beginning Monday, April 28. Most recently, they co-hosted on WUBE-FM (B-105) in Cincinnati since 2022. Tack, a veteran host with WUBE since 2008, became Assistant Program Director in More

Jose Roman Joins The Podglomerate as Lead Editor

Jose Roman

The Podglomerate, a podcast production company, adds Jose Roman to its team as Lead Editor. Roman will report to Chris Boniello, Vice President of Production Services, and will oversee editing and post-production for the company's expanding lineup of client podcasts. His responsibilities will include guiding More

Return to Menu

iHeartMedia Boston Announces the Debut of ''Rumba 97.7''

Latest Radio Stories

Follow us on:

Copyright © 1989-2025 RADIO ONLINE ^®

iHeartMedia Boston Announces the Debut of ''Rumba 97.7''

Latest Radio Stories

Follow us on:

Copyright © 1989-2025 RADIO ONLINE ®

Copyright © 1989-2025 RADIO ONLINE ^®