Beasley/SW Florida Announces Format Signal Swaps

RADIO ONLINE | Friday, May 28, 2021 | 4:57pm CT

WWCN-FM

Beasley Media Group unveils format signal swaps within the company's Southwest Florida-based radio properties. The Playa Adult Hispanic format, originally launched 2016 and heard on WRXK-HD2, "Playa 98.1 Salsa Y Mas," officially moves to WWCN-FM (99.3)'s 50,000 watt signal and has been rebranded as "The New Playa 99.3 -- Los Exitos de Hoy y Favoritas de Ayer" (Today's hits and Yesterday's favorites). The new website can be found at www.playa993.com.

In addition, ESPN Radio has returned to its original frequency, 770 AM on WBCN-AM (formerly known as WJBX-AM) as "ESPN Southwest Florida." The format will be simulcast the on translators 101.5 FM, and 104.3 FM. The station's official website is www.espnswfl.com. The News/Talk format previously heard on WBCN has been discontinued.

"This move is a testament of Beasley's commitment and focus on diversity and on the organization's enthusiasm for the rapidly changing demographics in the United States," said Beasley Media Group Director of Latin Formats Nio Fernandez. "I'm honored to be a part of this important initiative."

"Southwest Florida has witnessed and embraced the growth of the Hispanic population in the area," said Vice President and Market Manager AJ Lurie. "This community deserves more variety, and we're proud to be a part of the most powerful radio signal super-serving our audience."