Sawdust and SiriusXM Ink Distribution and Ad Sales Agreement
RADIO ONLINE | Thursday, June 3, 2021 |
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SiriusXM and Sawdust Podcast Network have entered into an agreement that makes SiriusXM the distributor and ad representative for five popular Sawdust fantasy sports and gaming podcasts.
Fade the Noise with Brad Evans, Fantasy Fast Track, The Rant with Jeff Ratcliffe, Fantasy Alarm Presents: Ante Up with Howard Bender & Adam Ronis and Sticks and Stacks will become part of the SiriusXM collection of podcasts. The podcasts will continue to be made available on all major podcast platforms, including the SXM App, Stitcher, Pandora, Apple podcasts and others.
SXM Media, SiriusXM's new combined advertising sales organization, will serve as the central representative for these Sawdust podcasts to plan, produce, manage, and measure effective digital audio advertising. SXM Media will strengthen the monetizing efforts for all five podcasts by leveraging its cross-platform sales team and unique ad tech capabilities.