Stingray Radio Taps TM Studios for New Jingle Packages

RADIO ONLINE | Wednesday, August 25, 2021 | 6:33pm CT

TM Studios

TM Studios and Stingray Radio have teamed up to create new jingles and sonic signatures in a multi-station, multi-format partnership. Covering a majority of Stingray Radio's 100+ Canadian stations, TM Studios has created new sounds for iconic brands including the HOT, Breeze, New Country and Real Country networks. Already on the air, these jingles are heard by over seven million Canadians each week.

"I have a deep passion for brand building, and I saw that same passion in TM Studios," said Stingray Radio SVP/Brands & Content Steve Jones. "This project is about building audio brands that break through the clutter and embed themselves in the ears and memories of our listeners."

TM Studios Co-Owner Dave Bethell added, "Not only is Steve an incredible radio manager, he's also the author of the hit marketing book Brand Like a Rock Star, and totally gets how important the audio signature is for his station brands. Working with Steve and his incredible team of programmers helped to deliver Rock Star jingles for multiple stingray brands and formats.

Stingray Radio and TM Studios have created a SoundCloud where samples of the new branding can be heard at www.tmstudios.com/Stingray.