Copter Traffic Coverage Back in Boston on WBZ NewsRadio

RADIO ONLINE | Friday, September 24, 2021 | 12:45pm CT

iHeartMedia Boston has announced a multi-year sponsorship agreement with Needham Bank to sponsor the WBZ NewsRadio Traffic Copter. Together, Needham Bank and WBZ NewsRadio will provide information from the WBZ Needham Bank Traffic Copter as the commute returns to the Boston roads. The copter is an part of WBZ NewsRadio's Traffic On The Threes. Traffic has returned to Boston and commuters get their real-time traffic from WBZ NewsRadio.

According to the Mass.gov mobility dashboard, many Massachusetts highways are seeing a return to the roadways equal to 90+% of pre-pandemic levels. In some areas, traffic has already surpassed pre-pandemic levels.

"We at iHeartMedia Boston are excited to start a new partnership with Needham Bank as the exclusive sponsor of the WBZ NewsRadio Traffic Copter," said iHeartMedia Boston Market President Alan Chartrand. "Listeners consistently utilize this heritage brand as evidenced by WBZ's continued success. People throughout New England lean into objective news sources to remain informed, and none has been more dependable over the past 100 years than WBZ NewsRadio. We greatly appreciate the support of our partners like Needham Bank."

"WBZ reaches a high-quality audience that's deeply engaged in Greater Boston and surrounding communities - an audience that's important to Needham Bank as we expand our commercial banking outreach and help people build for their futures," added Needham Bank President and CEO Joe Campanelli. "We're proud to align our brand with WBZ and sponsor the WBZ Needham Bank Traffic Copter."