iHeartMedia/Philadelphia Debuts the ''New Rumba 106.1''

RADIO ONLINE | Friday, March 11, 2022 | 11:21am CT

''New Rumba 106.1''

iHeartMedia flips AC WISX-FM (106.1 The Breeze)/Philadelphia to "Rumba 106.1," effective immediately. The new station will air high energy contemporary top 40 hits from popular genres in Latin music, such as Reggaeton, Urban Pop, Bachata, Salsa and more. Listeners can hear music from some of their favorite Latinx artists including Bad Bunny, J. Balvin, Karol G, Marc Anthony and more. "Rumba 106.1" will play ten thousand songs commercial free to kick off the launch.

"Our decision to create Rumba 106.1 is a recognition of the importance and vitality of the Greater Philadelphia region's Latino population, which has grown to just over 15 percent over the past five years," said iHeartMedia Philadelphia Senior VP of Programming Derrick Corbett. "The latest Census Bureau statistics show that the Philadelphia region contains the third-highest Latino population in the Northeast."

"History is unfolding in the city of brotherly love with the very first full-power FM signal dedicated to the Latino community, which has been longing for many years to have its voice represented in Philadelphia," said iHeartLatino Senior VP of Programming P.J. Gonzalez. "iHeartRadio is proud to introduce Rumba 106.1 as a companion station to the ever-excelling Latino culture."

"The Delaware Valley has a wealth of organizations and individuals who are committed to serving the Latino community and we are excited that we have a radio station that will strongly support their efforts," added iHeartMedia Philadelphia Market President Jeff Moore.