SiriusXM Strikes Multi-Year Deal with Crooked Media
| RADIO ONLINE | Wednesday, March 23, 2022 | 11:42am CT |
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 SiriusXM and Crooked Media |
SiriusXM inks a multi-platform agreement with Crooked Media, an independent progressive media company offering podcasts in the U.S. and abroad. As part of the deal, Crooked Media's podcasts, including "Pod Save America," "Lovett or Leave It" and "Pod Save the World," will join the SiriusXM network through the 2024 election cycle and beyond. Since 2017, Crooked Media has launched over 25 podcasts and podcast series.
The agreement gives SXM Media, the advertising sales arm of SiriusXM Holdings' global ad sales rights to Crooked Media's lineup of podcasts starting in May. SXM Media also gains sales and sponsorship rights to digital video, social media and live events produced by Crooked Media.
SiriusXM is expected to use its multi-platform scale to reach an even larger audience for the voices of Crooked Media's podcasts. Crooked Media will retain editorial control of its podcasts and, as a result of this new agreement, is anticipated to expand its network of podcasts over the next three years, as well as further invest in the development, distribution and marketing of its existing podcasts.
SiriusXM will also distribute both audio and video content from Crooked Media's podcasts on SiriusXM, including on its radio platform and the SXM App.
"We started Crooked to create space for better conversations about politics, culture and the world around us," said Crooked Media co-founders Jon Favreau, Jon Lovett and Tommy Vietor in a joint statement. "We are excited to team up with SiriusXM to extend that mission to a bigger audience. This deal allows Crooked to invest in more shows, expand our creative network and reach more listeners while remaining a fully independent company, which has been crucial to our ability to make great shows and mobilize a growing, engaged community."
"We are thrilled to collaborate with Crooked Media and will use our platforms to help them grow their audience as well as drive value to our SiriusXM subscribers," added SiriusXM President and Chief Content Officer Scott Greenstein. "Jon Favreau, Jon Lovett, and Tommy Vietor are three of the best podcasters around and we believe in their creative vision. We are here to support that vision by introducing Crooked Media to new listeners who will love their content."
