Key Networks Adds Esports Features Through BMG Deal

RADIO ONLINE | Monday, April 18, 2022 | 11:33am CT

Key Networks

Key Networks will offer the esports features "Quick Hits" and "Game Pop" through a partnership with Beasley Media Group. Esports Quick Hits (for Sports stations) and Game Pop (for music-oriented stations) deliver video gaming and pop culture content that ties esports to the traditional sports world by keeping listeners up to date on the latest esports and pro-gaming news.

Both are available now through a minimum of five 30-second segments each with a 30-second network spot for airing Monday through Friday from 6am-7pm. Quick Hits and Game Pop are produced by Benztown, and are easily sponsorable for both sports and music stations as a primetime benchmark feature.

In addition, SportsMap Radio will be running the feature on over 100 U.S. stations on the SportsMap network four times a day every Monday through Friday.

Beasley Media Group CEO Caroline Beasley said, "Beasley Media Group and our Beasley Esports division couldn't be more excited about this new partnership. Key Networks is very aligned with us on developing and distributing next-generation content that reflects the growing popularity of digital sports."

Gow Media, owner of SportsMap Radio, CEO David Gow commented, "Esports is an exciting, high growth content category. We are excited to partner with Beasley and Key Networks to add this high-quality content to our SportsMap Radio Network. We are confident our affiliates and audiences will enjoy the feature."

"Airing Quick Hits & Game Pop is a great short-form way for our P1's to discover and embrace the cool, exciting personalities and happenings in the exploding esports and video gaming space -- which keeps our audiences relevant, illuminated and ahead-of-the-curve," cited Beasley Media Group/Detroit VP/Market Manager Mac Edwards, representing a few of the many stations presently carrying the Esports Network.

Key Networks COO Dennis Green noted, "Key Networks continues to partner with best-in-class brands, and we are delighted to bring the esports features Quick Hits and Game Pop to stations across the country. Our partners at Beasley Media Group discovered early on that esports appeals to a young audience that continues to grow by leaps and bounds. Now is the time to get on board, as the future for esports is now."