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Orbyt Media Launches ''New & Now With Shannon Ella''


Shannon Ella
Shannon Ella

Canadian content syndication group, Orbyt Media, has announced the launch of all-new Country music program "New & Now With Shannon Ella," airing Sundays at 4pm local time beginning June 5 on iHeartRadio Canada's Pure Country stations. Led by Pure Country host Shannon Ella, the show highlights the newest and hottest artists in Country music, and delivers interviews with musicians on the rise, stories behind chart-topping songs and new music recommendations.

"This show will be a regular destination for Country music fans to be introduced to amazing new artists," said Ella. "Each week, we will feature artists making an impact on the country music landscape, and a number of under-the-radar gems too. This show is designed to give their songs a chance to be heard, and I can't wait to share them with listeners."

Ella became the host of Pure Country's syndicated midday show in 2019. In 2020, she was recognized as the CCMA's Country Personality of the Year, and as CMAOntario's Industry Person of the Year for her exceptional contributions to the Country radio scene.

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