iHeartMedia Debuts the ''New Mega 97.1'' in Tucson

RADIO ONLINE | Monday, September 26, 2022 | 10:58am CT

KMMA-FM/Tucson

iHeartMedia launches Spanish Hits "Mega 97.1" on KMMA-FM in Tucson, effective immediately. Mega 97.1 will air Latino hits, including songs from artists such as Bad Bunny, J. Balvin, Karol G, Romeo Santos and more. The station will also feature air talent including Suzette Rodriguez, who will be familiar to Tucson listeners, and Ivan Gonzalez.

"Our decision to launch Mega 97.1 is a recognition of the importance and vitality of Tucson's Hispanic community, which accounts for over 45% of our population," said iHeartMedia Southwest Area President Steve Earnhart. "We're thrilled to be welcoming back Suzette Rodriguez, as she is well known in the community and previously on-air with our radio stations."

"We are delighted to announce the launch of Mega 97.1. Tucson is a cultural melting pot with a rich and storied history rooted in Mexican and Spanish heritage," added iHeartLatino Senior Vice President of Programming PJ Gonzalez. "Those distinct influences can now be found almost anywhere in the market. Now, there is a station for Latinos that embodies the distinct Tucson flavor."