Salem Media Group/Miami Appoints Monica Rabassa VP/GM

RADIO ONLINE | Thursday, December 15, 2022

Monica Rabassa

Salem Media Group appoints long-time Miami broadcast executive Monica Rabassa as Vice President and General Manager of its soon to be acquired cluster of radio outlets in Miami. She comes to Salem after more than 20 years in executive positions with Univision. Prior to joining Univision, she was Marketing Research Director for Cisneros Television Group.

Rabassa's career highlights also include being named "Woman of the Year" by the Association of Women in Communications, and "Radio Corporate Employee of the Year" by Univision in 2010. In 2014, she was recognized as a "Hispanic Woman of Distinction" for her work in the South Florida community. Most recently, she was honored as "Marketer of the Year" with the "Medallas de Cortez" Award in 2015. She received Univision's UNICO award for her outstanding contributions to the company.

Salem Media Group Senior Vice President Allen Power commented, "As we prepared to return to the Miami market with a new vision, we sought a leader with knowledge of the market and a shared passion for that vision. Monica's track record in Spanish-language audio across multiple markets and her deep understanding of the South Florida communities are evidence that she possesses both. We're excited to have her join us to lead our team in making a positive difference in South Florida."

Rabassa added, "I'm thrilled to join Salem Media Group as the General Manager of its Miami properties. It is an honor to be part of Salem's vision to offer high quality, unique and insightful programming to Spanish-language audiences and advertisers."