Audacy Greenville Announces New Rise Guys P1 Lager Beer
| RADIO ONLINE | Friday, January 20, 2023 | 4:15pm CT |
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 The Rise Guys |
Audacy announces "The Rise Guys'" new craft beer launch in partnership with Steel Hands Brewing in Cayce, SC. The Rise Guys P1 Lager is inspired by the popular and irreverent personalities of the "Rise Guys" morning show on WTPT-FM (93.3 Planet Rocks) in Greenville, SC. The easy-drinking lager is brewed with German Lager yeast with Pilsner malt mixed with German Vienna and Munich malts, providing a bright, crisp and refreshing finish. It's distributed in the Upstate by KW Beverage and Budweiser of Spartanburg.
"'The Rise Guys' have a huge and loyal audience, are irreverent and entertaining, and deliver consistently high ratings," said Audacy South Carolina Senior Vice President and Market Manager Steve Sinicropi. "We wanted a fantastic beer at the level of the show, and we found it with The Rise Guys P1 Lager from the talented brewers at Steel Hands Brewing. 'The Rise Guys,' great beer and the excellent distribution partners are a great combination."
"We were honored and thrilled when approached by Audacy to brew a beer dedicated to the Rise Guys' most loyal P1 listeners," added Steel Hands Brewing Director Sales & National Accounts Will Hofmann. "In collaboration with Mattman and Nine, we developed a 4.5% ABV easy-drinking craft lager with a crisp, clean refreshing taste. Rise Guys P1 Lager is brewed for fans by fans!"
"This is simple. We have an incredible, loyal fan base and our ratings are at an all-time high. Steel Hands is a first class operation and Budweiser, well, they're the king," said Mattman, host of 'The Rise Guys.' "This is a collaboration of epic proportions especially considering Spinx is now involved, too. But aside from all of that, the beer is so good, really crisp, clean and refreshing."
Rise Guys P1 Lager is available on tap at dozens of Upstate locations and nearly fifty Spinx convenience stores across the Upstate. For more information about the launch and product availability, please click here.
