Benztown Debuts New Mix Show ''Hot Mix: Y2K To Today''

RADIO ONLINE | Thursday, March 23, 2023

Hot Mix

Benztown's ''Hot Mix'' has launched a new mix show for radio, "Hot Mix: Y2K To Today." Designed to supplement the Hot Mix Mainstream (CHR) and Hot Mix Crossover (Rhythmic) shows, "Hot Mix: Y2K To Today" is programmed for those who love music from the 2000's to today's top tracks. It features artists including NSYNC, Britney Spears, Gwen Stefani, Katy Perry, Taylor Swift, Justin Bieber, Rhianna, Drake, Harry Styles, Billie Eilish and Ariana Grande.

All Hot Mix formats offer daily mixes available for any drive or weekend block and come professionally programmed and mixed each week. They are completely customizable with local commercial and station ID breaks and let air personalities customize Hot Mix, host it from the studio, or create a weekly on-location program.

Benztown President Dave "Chachi" Denes said, "We are super excited to offer this new retro/current version of the legendary Hot Mix brand to Hot Mix affiliates and new affiliates. Younger radio listeners have a very real nostalgia for the more recent hits that shaped and provided the soundtrack for their early years. Best of all, Hot Mix: Y2K To Today has the magic Hot Mix touch that keeps the music hot and the energy high."

Hot Mix and Hot Mix: Y2K To Today Program Director Darin Taoka added, I'm thrilled to launch our Y2K to Today Hot Mix!! Our Y2K to Today mix is the natural evolution of Hot Mix's 30-plus years of the hottest party mixes. Now stations can have all the greatest throwbacks and today's biggest hits all in one awesome mix."

He continued, "We were mixing these throwbacks when they were the hottest tracks and now we're doing it again with today's biggest hits! It's awesome when you have fun doing your job, and it's a blast mixing these tracks again."