Cumulus Media Launches CHR WBBF ''Hot 98.9'' in Buffalo

RADIO ONLINE | Friday, July 21, 2023 | 3:19pm CT

WBBF (Hot 98.9)/Buffalo

Cumulus launches CHR "Hot 98.9," Buffalo's Hit Music on WBBF and W255DH. The station debuted on Friday, July 14 and always plays 10 great songs in a row. WBBF was previously programmed as Classic Hip-Hop "98.9 The Vibe." Hot 98.9 is programmed locally by Cumulus Buffalo Operations Manager Joe Siragusa, as the station's newly named PD. Siragusa will also continue in his role as PD of sister Alternative Rock WEDG-FM (103.3 The Edge) and WHTT-FM (Classic Hits 104.1).

Cumulus/Buffalo-Erie Vice President/Market Manager Jim Riley said, "When our competition dropped Contemporary Hits, we saw a big opportunity. In Buffalo, this format has a huge following and Cumulus has had tremendous success in the Hits format in other markets with a simple formula. We're promising the audience 10 great songs in a row every time and eliminating the clutter."

Siragusa commented, "We're so excited to bring a true Top 40 station back to Buffalo. The new Hot 98.9 is focused on playing today's biggest hits with a straightforward, no-nonsense approach."