Banyan Software Announces Acquisition of PromoSuite

RADIO ONLINE | Tuesday, February 6, 2024 | 3:39pm CT

vCreative and PromoSuite

Banyan Software has agreed to acquire PromoSuite, to be merged with vCreative Inc. Headquartered in White Plains, NY, PromoSuite was founded in 1992 by Rocco Macri and Chris Bungo as the radio industry's first paperless efficiency tool designed to manage a station's on-air contests, sales promotions and events. By combining their strengths, vCreative and PromoSuite form one unified company under vCreative CEO Mary DelGrande, who will immediately assume leadership of the combined entity.

"We are thrilled to welcome PromoSuite to the Banyan family. Rocco and his team have built a suite of products that has earned them a trusted position in the radio marketplace. The collective expertise, talent, and resources will empower vCreative to push boundaries and set new standards. Our focus remains unwavering on enhancing the customer experience, driving operational excellence, and fostering a culture of collaboration and ingenuity." said DelGrande.

"Co-founder Chris Bungo and I have always been, and will continue to be, focused on what's best for our clients, our partners, and our employees," added PromoSuite CEO Rocco Macri. "To us, this is not just a transaction, as we are handing over a legacy, a culmination of 30 years of hard work and dedication from our team. That's why we were so excited once we got to know the folks at Banyan Software and realized that they are the perfect fit to usher PromoSuite into its next phase of growth and innovation."