Veritonic Enhances Brand Lift Solution Boosting User Control

RADIO ONLINE | Tuesday, October 22, 2024

Veritonic

Veritonic, an audio analytics and research firm, has unveiled upgrades to its Brand Lift solution, aimed at enhancing user control and collaboration. The new features streamline the process for setting up pixel-based and prefix-URL studies, enabling users to more easily define study parameters and manage the studies autonomously.

The updated solution includes a templated questionnaire, which simplifies the study setup by allowing for the easy incorporation of audience profiling questions. This change is designed to increase the efficiency of the setup process and to enhance the user experience by allowing for more self-serve management of brand lift studies.

Further improving the platform, Veritonic has introduced a collaboration feature that allows users to invite colleagues or partners to assist in the study setup. This functionality includes customizable permission settings that offer options to view, approve, edit, and manage sharing of the studies. Additionally, the platform now supports in-process comments, fostering better communication and feedback among team members.

Veritonic CEO and Co-Founder Scott Simonelli stated, "Today's enhancements to our Brand Lift solution represent a significant leap forward in empowering our users. By simplifying the study setup and providing advanced collaboration tools, we are making it easier for teams to gain actionable insights and optimize their campaigns with greater efficiency. These updates reflect our dedication to enhancing user experience and ensuring our clients have the flexibility and control they need to drive impactful results."