Jacobs Media Opens Registration for Techsurvey 2025

RADIO ONLINE | Wednesday, November 6, 2024

Jacobs Media Techsurvey 2025

Jacobs Media has officially launched the registration for its annual Techsurvey 2025, inviting commercial radio stations across the U.S. and Canada to participate in what is recognized as the largest research survey in the radio industry focusing on media and technology usage. The survey, set to begin fieldwork in January, follows the successful completion of the 2024 survey which included 500 radio stations and over 31,000 respondents.

Techsurvey 2025 promises to delve deeper into the digital habits that are reshaping the broadcasting landscape, from smart speakers and voice technologies to the growing consumption of on-demand content like podcasts and streaming services such as Netflix. The survey also aims to provide insights into the rising trends of social media interaction and the influence of new media formats.

For the upcoming survey, Jacobs Media plans to extend its research to cover between 10 to 12 radio formats, both music and spoken word, offering participants a chance to benchmark their performance against national norms. New to this year's survey will be questions aimed at understanding the impact of time-shifting on listening habits, the popularity of online newsletters, YouTube usage patterns, and the effectiveness of short-form video content.

Jacobs Media President Fred Jacobs expressed enthusiasm about the continuous evolution of the survey, "Techsurvey 2025 represents over two decades of trend analysis in broadcast and digital media consumption. It is vital for us to track these changes to help the industry adapt and thrive in an increasingly digital world."

Interested stations have until December 19th to sign up for the survey. Details on registration, timetables, fees, and other logistics are available on the Jacobs Media website.