Broude Named Chief Judge for 2025 Radio Mercury Awards

RADIO ONLINE | Wednesday, November 20, 2024

Chad Broude

The Radio Mercury Awards has announced Chad Broude, co-founder and chief creative officer of Highdive Advertising, as the chief judge for the 34th annual Radio Mercury Awards competition. Broude, recognized for his innovative approach to advertising, will lead the final judging process for the prestigious awards celebrating excellence in radio creative.

Broude, a self-described "student of culture," is dedicated to using its influence to create impactful advertising that advances brands. At Highdive, he collaborates with co-founder and co-chief creative officer Mark Gross to oversee creative campaigns for major clients including Jeep, State Farm, BetMGM, Jersey Mike's, NHL, KFC, Frito-Lay, and Perfetti Van Melle. Under Broude's leadership, Highdive has earned multiple accolades, including the 2024 Radio Mercury Awards Best of Show, a spot on Ad Age's 2024 A-List, and Adweek's Breakthrough Agency of the Year. The agency has also topped the USA Today Super Bowl Ad Meter four times in the last five years.

"Ideas that stand out have been a crucial part of my career," said Broude. "The Radio Mercury Awards celebrate the best of those ideas, and I am excited to work with my jury to hear the creative brilliance that this medium inspires."

Radio Advertising Bureau (RAB) President and CEO Mike Hulvey, who is also chair of the Radio Creative Fund, expressed enthusiasm about Broude's appointment. "We are thrilled to have Chad as our chief judge. Highdive's history of exceptional creativity demonstrates the enduring power of radio as a platform for innovative ideas."

The Radio Mercury Awards, established in 1992, recognize outstanding creative achievements in radio and audio advertising. The competition's 2025 award categories, entry guidelines, and deadlines will be announced in December.