PodcastOne Launches PodcastOne Pro Solution

RADIO ONLINE | Monday, December 9, 2024

PodcastOne

PodcastOne has announced the official launch of PodcastOne Pro, a ervice designed to transform podcasts into polished on-air productions for brands and professionals. PodcastOne Pro offers a range of customizable services, from a la carte options to a complete 360-degree solution. These include access to high-end podcasting studios and equipment (audio and video), production strategy, editing, guest booking, distribution, paywall integration and promotional support across PodcastOne's network.

With the global podcast audience expected to surpass one billion by 2027, according to MIDiA Research, PodcastOne is positioning itself as a key player in the rapidly growing medium. The company is currently ranked 13th in Podtrac's Podcast Industry Top Publishers Rankings for November 2024.

"As the only publicly traded pure-play podcast company in the U.S., PodcastOne is uniquely equipped to help brands, businesses, and content creators reach their target audiences effectively while keeping loyal listeners engaged," said PodcastOne Head of Business Development Jim Lally.

Lally highlighted that branded podcasts often present financial and logistical challenges for companies to produce in-house. "With PodcastOne Pro, we're offering tailored solutions that leverage our infrastructure, driving higher margins, diversifying revenue streams, and lowering costs for clients," he added.

PodcastOne Pro has already attracted category-leading brands like MotorTrend, Boost Mobile, Microsoft and LoveSac, which use podcasting to foster consumer engagement and brand loyalty. Studies continue to demonstrate that podcast audiences engage with products more deeply than traditional advertising platforms.

"The production landscape for podcasting has evolved rapidly with the medium's increased consumer consumption," said Stacie Parra and Alistair Walford, Heads of Production for PodcastOne and PodcastOne Pro. "We're thrilled to offer industry-leading production facilities, creating a dream environment for podcast creators."