Pacific Media Group Brings AI-Powered Spec-Mate to Hawaii

RADIO ONLINE | Wednesday, December 11, 2024

Spec-Mate

Pacific Media Group (PMG), a radio network in Hawaii, has announced a new partnership with CreativeReady, integrating the cutting-edge AI tool, Spec-Mate, across its 21 radio stations throughout the Hawaiian Islands. Spec-Mate, an AI-driven spot builder, enables rapid creation of high-quality, agency-level commercials.

Since its introduction in August 2023, the tool has produced over 40,000 custom radio spots, earning acclaim for its natural voice generation and user-friendly interface. This partnership marks a significant step for PMG as it seeks to enhance creative services and operational efficiency at its stations on Oahu, Maui, Kauai, and the Big Island.

"Spec-Mate represents a transformative advance in radio advertising technology," said CreativeReady Founder and CEO Jamie Aplin. "By providing tools that streamline the creation process, we're helping broadcasters like PMG not only save time but also enhance the quality of their advertising content."

PMG Radio Division President Terry Gillingham highlighted the immediate impact of Spec-Mate on their operations: "Our sales team has already started using Spec-Mate to impressive effect, closing sales with the ability to produce a completed commercial within minutes alongside our clients. This tool is poised to make 2025 a year of substantial growth for PMG."

The adoption of Spec-Mate by PMG comes alongside similar agreements with NRG Media and West Virginia Radio Corp, extending the reach of CreativeReady's technology to a total of 83 radio stations across various U.S. markets.