Podtrac Adds Smartlinks and Apple & Spotify Rankings

RADIO ONLINE | Wednesday, January 22, 2025 | 11:17am CT

Podtrac

Podtrac, a podcast analytics and marketing platform, has unveiled two new tools aimed at helping podcasters grow their audiences and optimize promotional strategies: Smartlinks and Apple & Spotify Rankings.

Smartlinks, a major addition to Podtrac's toolkit, allows podcasters to create custom links that track the efficacy of various promotional campaigns. When a listener uses one of these links, they are directed to a Podtrac landing page that gathers comprehensive data such as click counts, download totals, new listener figures, and conversion rates. This real-time tracking enables podcasters to precisely measure the success of their promotional activities across different platforms like social media and email newsletters.

Complementing Smartlinks, Podtrac has also expanded its services to include detailed tracking of podcast rankings on major platforms such as Apple Podcasts and Spotify. Podcasters can now access daily updates on their show's standings, comparing performance across different countries, categories, and subcategories for up to two years. This feature offers invaluable insights into audience engagement and competitive positioning.

Available through Podtrac's Grow Your Show subscription plan, these features provide podcasters with a set of tools to monitor their show's performance and strategize effectively. The plan also grants access to historical data, further aiding in trend analysis and long-term planning.

A spokesperson for Podtrac expressed enthusiasm about the launch, stating, "We're excited to introduce these features, which will make it easier than ever for podcasters to track, analyze, and optimize their shows and promotional strategies. These tools are designed to help podcasters grow their audience and continue to innovate in the dynamic world of podcasting."