PodcastOne Moves Network of Programming to ART19
| RADIO ONLINE | Thursday, January 30, 2025 | 11:16am CT |
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 PodcastOne |
PodcastOne has announced an operational enhancement by transitioning its network to ART19, Amazon's hosting and monetization platform. This strategic move is aimed at optimizing PodcastOne's content management and unlocking new revenue opportunities, enhancing both listener and advertiser experience.
ART19 will support PodcastOne in managing its extensive range of popular podcasts, including titles such as The Adam Carolla Show, The Jordan Harbinger Show, Karma and Chaos and Court Junkie. This partnership is expected to streamline operations, integrate advanced advertising technologies, and provide detailed analytics, thereby boosting monetization through dynamic ad insertions and direct sponsorship engagements.
Kit Gray, President and Co-Founder of PodcastOne, emphasized the strategic significance of the migration, stating, "Our transition to Amazon's ART19 platform represents a game-changing moment as we enhance our capabilities for podcasters and advertisers alike. This move not only secures our current revenue streams but also opens up new growth opportunities by leveraging cutting-edge technology."
Ellie Andrews, PodcastOne's Director of Digital Operations, also commented on the future prospects of this partnership, noting, "The ART19 migration marks a major evolution for PodcastOne, setting us up for exciting new partnerships and further industry leadership as we step into 2025 with best-in-class technology."
ART19's CEO, Sean Carr, highlighted the mutual benefits of the collaboration, pointing out the enrichment of ART19's service offerings with the inclusion of PodcastOne's diverse programming. "This partnership will enhance our ability to offer more personalized and relevant advertising, thereby creating more meaningful connections between audiences and brands," Carr stated.
The move promises to deliver enhanced content value to PodcastOne's audiences while offering advertisers more targeted and effective advertising solutions.
