Triton Digital Launches Enhanced Podcast Ranker

RADIO ONLINE | Tuesday, August 19, 2025 | 9:53am CT

Triton Digital

Triton Digital has unveiled a major update to its U.S. Podcast Ranker, introducing a new suite of audience intelligence tools designed to help advertisers and agencies better target their ideal podcast audiences. The enhancements include a Top 200 Podcasts list ranked by unique listeners aged 18 plus.

It also includes rankings of top podcasts for reaching specific high-value segments, such as income level, behaviors, and purchase intent along with detailed genre-level audience profiles.

These tools are available now with the Q2 2025 update at tritonrankers.com and will be refreshed quarterly. Triton will continue to publish its traditional monthly download ranker to provide volume-based insights.

The new data comes from Triton's Demos+ survey, developed in collaboration with Signal Hill Insights, combining self-reported reach data with demographic and consumer behavior profiling. This approach delivers a more complete view of podcast audiences by going beyond raw download metrics.

"We built Demos+ to surface the types of insights advertisers need, but haven't had consistent access to in audio," said Daryl Battaglia, SVP, Measurement Products & Strategy at Triton Digital. "It's about who listeners are, what motivates them, and why they tune in."

Top 10 Podcasts by Reach (Demos+ Survey):

1. The Joe Rogan Experience
2. The Daily - The New York Times
3. Crime Junkie - audiochuck
4. Call Her Daddy - SiriusXM Podcasts
5. SmartLess - SiriusXM Podcasts
6. This Past Weekend w/ Theo Von
7. Dateline NBC - NBC News
8. Stuff You Should Know - iHeart Audience Network
9. This American Life - NPR
10. The Breakfast Club - iHeart Audience Network

Top Podcast Categories by Reach:

1. Comedy: 42.1%
2. News: 27.3%
3. Society & Culture: 23.4%

Top Podcasts by Average Weekly Downloads (July):

1. NPR News Now - NPR
2. Up First from NPR - NPR
3. Stuff You Should Know - iHeart Audience Network

Top Sales Networks by Average Weekly Downloads:

1. iHeart Audience Network
2. NPR
3. Audacy Podcast Network

According to Triton, focusing solely on the Top 50 podcasts limits reach to just 49% of monthly podcast consumers. However, 84% report listening to podcasts beyond the Top 50, meaning broader investment is key to unlocking the full market potential. The Demos+ ranker helps identify these shows and the diverse audiences they attract.

Each podcast in the Top 200 is ranked by the number of survey respondents who reported listening to it in the past 30 days, offering what Triton calls the "largest available full-market view" of true podcast reach. Triton's updated ranker aims to empower marketers with better targeting tools and support publishers in showcasing their full value to advertisers.

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